Precedential No. 2: TTAB Upholds USPTO Reexamination Ruling: EVERWISE CREDIT UNION Registration to be Cancelled for Nonuse
In what appears to be the first review of a reexamination decision under Section 16B of the Trademark Act, the Board affirmed the USPTO’s finding that a registration for the mark EVERWISE CREDIT UNION for various banking, credit union, and financial services should be cancelled because the registrant failed to prove that it had used the mark as of the deadline date for its Statement of Use. “In light of the overwhelming evidence showing that Registrant did not adopt EVERWISE CREDIT UNION as a mark for its financial services until after the SOU Deadline, the single use of ‘Everwise Credit Union™’ on the specimen is insufficient to demonstrate bona fide use of the mark in commerce. Rather, in view of the record, the specimen demonstrates only Registrant’s attempt to reserve rights in the mark through minimal, token use.” In re Everwise Credit Union, Reexamination No. 2023-100533R for Registration No. 7068783 (April 29, 2026) [precedential] (Opinion by Judge George C. Pologeorgis).
In a reexamination proceeding, the USPTO may cancel a registration, in whole or in part, if the evidence shows that the registered mark was not in use in commerce as of the filing date of a use-based application or, in the case of an intent-to-use application, as of the date of an amendment to allege use, or as of the deadline for filing a statement of use, including all approved extensions, as applicable.
Registrant filed its Statement of Use on April 14, 2023, and the registration issued on May 30, 2023. A third-party petitioned for reexamination on June 20, 2023. The Director of the USPTO instituted the reexamination proceeding based on the petitioner's prima facie showing of nonuse. Registrant was then required to rebut the prima facie case.
Registrant's specimen of us comprised a screenshot of its website. Petitioner submitted the results of a Wayback Machine search showing no use of the mark prior to the critical date. Google Play Store and Apple Store evidence showed that Registrant, as of the SOU Deadline, offered an app for its credit union services under the name “TCU Mobile Banking” and not EVERWISE CREDIT UNION.
In rebuttal, Registrant submitted a declaration from its Chief Marketing & Growth Officer, asserting that the mark was in use during the relevant time period. When Examiner Brittany Lee-Richardson issued a final office action finding that Registrant had failed to rebut the prima facie case of nonuse, Registrant appealed.
Registrant argued that its webpage specimen showed the mark EVERWISE CREDIT in a tagline at the top of the webpage above a section that describes what it means to be a credit union, stating that TCU is an “Everwise Credit Union." [See illustration above]. Its declaration attested that the mark has been in continuous and extensive use
The examiner contended that, when compared to the display of the TCU or TEACHERS CREDIT UNION marks, the non-prominent use of the EVERWISE CREDIT UNION mark on the specimen of use failed to demonstrate bona fide use in commerce. Moreover, a blog post by Registrant on June 26, 2023, announced that it would be re-branding the credit union from TEACHERS CREDIT UNION to EVERWISE CREDIT UNION.
The Board first observed that, non surprisingly, the fact that the original examining attorney accepted the statement of use was not dispositive of the issue. See In re Locus Link USA, No. 2022-100137E, 2024 WL 3274709, at *6 (TTAB 2024).
Reviewing the specimen of use, the Board found that the appearance of the wording EVERWISE CREDIT UNION "buried in the text of the webpage in the same font and size as the rest of the wording in the corresponding paragraph," would not be perceived by relevant consumers as a source indictor for the recited services.
As to the use of the mark in the tagline, the Board found that "such use of the wording on the specimen does not constitute bona fide use of the mark in commerce, but is merely use made in an attempt to reserve a right in the mark until Registrant was actually using the mark in commerce in connection with its financial services."
Registrant filed a change of name from Teachers Credit Union to Everwise Credit Union with the Office on July 19, 2023. The change of name was executed on June 26, 2023, after the SOU Deadline (April 14, 2023). The fact that Registrant did not actually change its name to EVERWISE CREDIT UNION until two months after the SOU Deadline supports the finding that it added the tagline incorporating the mark to a single page on its website merely to preserve its right to make bona fide use of the mark in the future, i.e., to merely reserve a right in the mark.
The Board found it "quite remarkable" that Registrant "could not produce a single additional document that uses the wording EVERWISE CREDIT UNION as a source indicator of its financial services as of the SOU Deadline." Moreover, none of the exhibits attached to registrant's declaration showed use of the wording EVERWISE CREDIT UNION as a source indicator for these services. Instead, the marks TCU or TEACHERS CREDIT UNION appear throughout the exhibits as the source indicator for the listed services."
[The] lack of additional evidence demonstrating use as a source identifier pre-dating the SOU Deadline, viewed in conjunction with the screenshots of Registrant’s website advising that Registrant would officially offer its registered financial services under the EVERWISE CREDIT UNION mark after the SOU Deadline, clearly shows that Registrant’s use of the EVERWISE CREDIT UNION mark on the submitted specimen was not bona fide in nature but submitted for the purpose of reserving the mark for use at a future date. This is exactly the type of use the statute was designed to avoid.
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TTABlogger comment: The Board's opinion includes a lengthy and helpful discussion of how reexamination works. Note that, rather than the term "examining attorney," Section 16B of the Act uses the term "examiner."
Text Copyright John L. Welch 2026.




















