Thursday, May 31, 2018

USPTO Exam Guide 2-18: Scandalousness Refusals on Hold Pending Final Resolution of In re Brunetti

On May 24, 2018, the USPTO issued "Examination Guidance for Compliance with Section 2(a)’s Scandalousness Provision While Constitutionality Remains in Question during Period to Petition for Certiorari to U.S. Supreme Court" (pdf here). In short, applications that receive a "scandalous or immoral" refusal under Section 2(a) will be (or will remain) suspended pending the final outcome of the "FUCT" case, In re Brunetti.


You will recall that the CAFC reversed the Board's decision in Brunetti, which had found the mark FUCT to be unregistrable under Section 2(a). [TTABlogged here]. The CAFC denied re-hearing on April 12, 2018. The current deadline for the USPTO to file a petition for a writ of certiorari is July 11, 2018.

Any current or future suspension of an application based on the scandalousness provision of Section 2(a) will remain in place until either: (a) the time for filing a petition for certiorari in Brunetti (including any extensions granted) expires, with no petition being filed; or (b) if a petition for certiorari is filed, the later of (1) denial of certiorari or (2) termination of U.S. Supreme Court proceedings in the case. Thereafter, the USPTO will determine whether additional suspension or procedural guidance is needed. If not, examining attorneys will take appropriate action in each case and proceed accordingly.


Read comments and post your comment here.

TTABlog comment: Will the USPTO petition? I doubt it.

Text Copyright John L. Welch 2018.

Wednesday, May 30, 2018

HONEYHOLE SANDWICHES for Restaurant Services Confusable with HONEY HOLE for Alcoholic Beverages, Says TTAB

The Board affirmed a Section 2(d) refusal to register HONEYHOLE SANDWICHES for "restaurant with bar specializing in serving proprietary unique sandwiches, local beers and alcohol in a vibrant, eclectic environment" [SANDWICHES disclaimed], finding the mark likely to cause confusion with the registered mark HONEY HOLE for "alcoholic beverages except beers." The Board found the "something more" required to prove relatedness between restaurant services and a food item, in the strength of the cited mark, the fact that applicant serves alcohol ("HONEYHOLE COCKTAILS"), and third-party use evidence. In re Honeyhole Sandwiches Inc., Serial No. 87138294 (May 22, 2018) [not precedential] (Opinion by Judge Frances Wolfson).



Evidentiary Issues: The Board first dealt with various evidentiary issues, including objections to applicant's submission of lists of third-party registrations rather than copies of the corresponding PTO records, and its submission of website evidence without inclusion of the date and URL. See In re Mueller Sports Medicine, Inc. [TTABlogged here].

Applicant submitted a "ThorCheck" report purporting to show 100 pairs of marks registered to different owners, for restaurant services and alcoholic beverages, but the Board was not much impressed since the report comprised merely a list of registrations. Moreover, the dates of registration were missing, as was the current status of each registration. in 38 of the pairs one or both marks contain design elements, and in 4 pairs the owner of the two marks were the same.

The Marks: Not surprisingly, the Board found the terms HONEYHOLE to be the dominant portion of applicant's mark. HONEYHOLE is "slang for a location that yields a valued commodity or resource." Applicant urged that because registrant's alcoholic beverages are honey-flavored, the cited mark is weak. The Board found that, while this fact may undercut the conceptual strength of the cited mark, there was no evidence of third-party use of similar marks that would lessen the mark's commercial strength.

Even consumers who are unfamiliar with the slang expression and who recognize that some of registrants goods may contain honey (there is no such limitation in the registration), are likely to conclude that "the marks emanate from the same source of origin."

In sum, the marks are similar in sight, sound, connotation and commercial impression.

The Goods and Services: "[T]he mere fact that a restaurant may offer certain food items or beverages does not by itself mean that the food or drink is related to the restaurant services; rather, in order '[t]o establish likelihood of confusion a party must show something more than that similar or even identical marks are used for food products and for restaurant services.'" Jacobs v. Int'l Multifoods Corp., 212 USPQ 641, 642 (CCPA 1982). [Emphasis by the Board].

The Board has found the requisite "something more" when the registrant's mark was a "very unique, strong mark" and there was a commercial relationship between the goods and restaurants: e.g., in Mucky Duck (mustard) and Opus One (registrant's wines were actually sold in applicant's restaurants).

Here, the Board found the cited mark to be strong, and it further noted that applicant's recitation of services includes "serving ... alcohol." Applicant's specimen of use showed that applicant uses the term HONEYHOLE to identify cocktails sold at its establishment.

Examining Attorney Kim Teresa Moninghoff submitted 45 use-based third-party registrations for marks covering both restaurant services and alcoholic drinks. In addition, she submitted evidence showing that restaurants offer private-label alcoholic beverages under the same mark as used for their restaurant services. And finally, she provided evidence of online advertising by companies offering to create private label beverage lines for restaurants.

The Board therefore found that the "something more" showing was made and that applicant's restaurant services are sufficiently related to respondent's goods.

Conclusion: Finding confusion likely, the Board affirmed the refusal to register.

Read comments and post your comment here.

TTABlog comment: Suppose applicant had filed for "sandwich restaurant services?" Would that have made a difference? How do you think a court would rule if registrant brought an infringement claim?

Text Copyright John L. Welch 2018.

Tuesday, May 29, 2018

TTAB Test: Which One of These Three Mere Descriptiveness Refusals Was Reversed?

Here are three recent appeals from mere descriptiveness refusals under Section 2(e)(1). One of the refusals was reversed. Let's see how you do in the role of TTAB judge. [Answer in first comment].



In re Migeca S.p.A., Serial No. 87105947 (May 15, 2018) [not precedential] (Opinion by Judge George C. Pologeorgis). [Mere descriptiveness refusal of CA’PUCCINO COFFEE HOUSE AND KITCHEN & Design for, inter alia, coffee and café services [COFFEE HOUSE AND KITCHEN disclaimed].


In re Buchanan, Serial No. 86847785 (May 15, 2017) [not precedential] (Opinion by Judge Cheryl B. Goodman). [Mere descriptiveness refusal of KOPI CHAM MOCHA for "coffee based beverages"].


In re gebana AG, Serial No. 79189309 (May 25, 2018) [not precedential] (Opinion by Judge Anthony R. Masiello). [Mere descriptiveness refusal of GLOBAL FARMERS’ MARKET for various food items in classes 29, 30, and 31].


Read comments and post your comment here.

TTABlog note: How did you do? See any WYHAs here?

Text Copyright John L. Welch 2018.

Friday, May 25, 2018

Recommended Reading: TTAB Chief Judge Rogers Interview

Here's an interesting article in World Intellectual Property Review (May 23, 2018), interviewing TTAB Chief Judge Gerard F. Rogers. (link). Note particularly his view on the impact, or lack thereof, of the B&B Hardware decision on TTAB practice.


Read comments and post your comment here.

Text Copyright John L. Welch 2018.

Thursday, May 24, 2018

Ted Davis: 2018 Annual Review of Trademark Cases

Thank you Ted Davis for allowing me to post a link (here) to your 2018 outline of trademark decisions. The outline (59 pages) covers both federal court litigation and many TTAB cases. Thanks also to all of you who attended yesterday's Annual Review session in Seattle.


Read comments and post your comment here.

Text Copyright John L. Welch 2018.

Wednesday, May 23, 2018

Precedential No. 19: TTAB Rules that Evidence From A Website No Longer Active Is Not Probative

Ruling that website evidence from a no-longer active website is not probative, the Board found the term CAVIAR to be not misdescriptive of applicant's pet foods and pet treats, and so it reversed Section 2(a) deceptiveness and Section 2(e)(1) deceptive misdescriptiveness refusals of the mark CANINE CAVIAR. The Board did, however, uphold the requirement that applicant disclaim the word CANINE. In re Canine Caviar Pet Foods, Inc., 126 USPQ2d 1590 (TTAB 2018) [precedential] (Opinion by Judge Lorelei Ritchie).


Deceptiveness under Section 2(a) requires a showing that (1) the mark misdescribes the goods, (2) consumers would likely believe the misdescription, and  (3) the misrepresentation would materially affect the purchasing decision. The examining attorney contended that consumers would understand the word "caviar" to mean that caviar is an ingredient of applicant's goods. There was no dispute that the goods do not contain caviar.

Applicant maintained that consumers are likely to think of CANINE CAVIAR not as a reference to "fish roe," but as a laudatory reference to the quality of the product as "the best of its kind," as in "the caviar of pet foods." A declaration from an expert linguist supported that assertion. The Board found that some consumers would understand "caviar" to refer to fish roe, while others would understand "caviar" in the laudatory sense, the latter not being misdescriptive.

Turning to the second prong of the test, the examining attorney submitted evidence that pet foods and treats may contain caviar and that pet owners give caviar to their pets. The Board, however, found two problems with that evidence.

First, several of the websites reference by the examining attorney are "cached" or stored, and applicant objected that the sites were no longer active. The Board found that to be fatal to the probative value of the evidence:

[A]lthough the Examining Attorney’s evidence did properly include a URL and date, due to Applicant’s objections that certain sites are not active, we find that such evidence is not probative.

The Board noted that even if the URL resolves to an active link, "there may still be an issue raised as to the probative value of the evidence, including, but not limited to, the probative weight to assign consumer perceptions as of the original publishing date."

The second problem with the examining attorney's website evidence was that several webpages referred to foreign use (in the U.K.). Evidence from foreign websites may be probative in some cases (for example, technical fields), but in this case the evidence "does not tell us the norms specific to pet owners in the United States who are relevant consumers."

Applicant submitted a declaration from a consultant in the animal feed industry, stating that "[t]he use of caviar as an ingredient in pet food essentially is non-existent." Two of applicant's distributors stated that they were unaware of anyone being deceived or confused into thinking that applicant's product contains caviar. Instead, the mark is understood as being a metaphor for high quality food.

The examining attorney asserted that the Board should make its own legal conclusions, but the Board noted that the witnesses were also providing factual testimony: i.e., that they were not aware of any confusion or deception that the products in question contain caviar.

Consistent with longstanding practice, we accord these declarations such probative value as they may have, and weigh them with the totality of the evidence.

 The Board acknowledged that a few companies offer caviar for pets as a special, luxury item, but the overwhelming evidence is that caviar is almost never used as an ingredient for pet food. During 20 years of use of the CANINE CAVIAR mark, consumers have not mistakenly believed that applicant's products contain caviar.

While we expect most pet owners to cherish their pets, we do not expect that they consider it be reasonable to spend over one hundred times the cost of comparable pet food on a single meal for these treasured creatures.

The Board concluded that consumers who perceive the word "caviar" in applicant's mark  to mean "fish roe" are not likely to believe that applicant's goods contain caviar. Therefore the mark is not deceptive under Section 2(a), and since the first two prongs under that test were not met, it perforce is not deceptively misdescriptive under Section 2(e)(1).

Turning to the requirement that applicant disclaim CANINE, applicant argued that the mark is unitary due to its alliteration and therefore that no disclaimer is required. The Board noted, however, that the combination of the two words provides no additional meaning beyond that proposed by applicant and its linguistics expert: "luxury dog food." Similarly alliterative terms like CANINE CRUNCHER and CANINE CANDY are registered with disclaimers of CANINE. The Board had no doubt that CANINE will be viewed as a separable term that conveys the information that the product is dog food, and thus is merely descriptive thereof.

And so the Board affirmed the disclaimer requirement.

Electric eels I might add do it
Though it shocks em I know
Why ask if shad do it, waiter bring me
"shad roe"
(Cole Porter, "Let's Do It.")
Read comments and post your comment here.

TTABlog comment: I think the mark suggests that the pet food contains some caviar, not that it is totally caviar.


Text Copyright John L. Welch 2018.

Tuesday, May 22, 2018

Precedential No. 18: TTAB Extends Safer Rule to Internet Evidence During Ex Parte Prosecution

Observing that there are no precedential decisions regarding an examining attorney's failure to properly submit Internet evidence, the Board ruled that both applicants and examining attorneys must include the URL and the date the webpage was accessed. If an applicant does not object to the examining attorney's failure to do so, "the Board will consider the website for whatever probative value it may have." If the applicant fails to do so without objection from the examining attorney, the Board may consider the objection waived. In re Mueller Sports Medicine, Inc., 126 USPQ2d 1584 (TTAB 2018) [precedential] (Opinion by Judge Marc A. Bergsman).


Until Safer Inc. v. OMS Invs. Inc., there was no requirement that a party include a webpage address when introducing a webpage into evidence in an inter partes proceedings. [Now codified in Trademark Rule 2.122(e)]. The TMEP adopted the Safer requirements for examining attorneys in ex parte proceedings. TMEP §710.01(b) (October 2017). But the TMEP is not the law.

In determining whether to make those requirements the law, the Board first considered an analogous situation for guidance (namely, lists of third-party registrations):

If the applicant, during the prosecution of the application, provided a listing of third-party registrations, without also submitting actual copies of the registrations, and the examining attorney did not object or otherwise advise the applicant that a listing is insufficient to make such registrations of record at a point when the applicant could cure the insufficiency, the examining attorney will be deemed to have waived any objection to the admissibility of the list. Trademark Trial and Appeal Board Manual of Procedure (“TBMP”) § 1207.03 (June 2017); see also TBMP § 1208.02.

Following that example, the Board ruled that "if an examining attorney fails to include the website URL and the date that the webpage was accessed but the applicant fails to lodge an objection on that ground, then the Board will consider the website for whatever probative value it may have."

Furthermore, the Board extended those requirements not only to examining attorneys, but to applicants in ex parte proceedings as well.

Similar to the submission of third-party registrations, Examining Attorneys have a responsibility to make sure that applicants properly submit Internet evidence. If the applicant’s response includes Internet evidence without a URL or date it was printed, the examining attorney must object to the evidence in the first Office action following the response and advise the applicant as to the proper way to make the Internet evidence of record. Otherwise the Board may consider the objection to be waived.

If the applicant files an appeal, the examining attorney should continue the objection to the evidence in his or her appeal brief.

Turning to the substantive issue in the case, the Board affirmed a Section 2(e)(1) mere descriptiveness refusal of the mark RECOIL for medical and athletic cohesive tape. Dictionary definitions, third-party website pages, and applicant's own packaging confirmed that "recoil" is used to describe the ability of applicant's tape to return to its original form.

Read comments and post your comment here.

TTABlog comment: Note the use of "will" and "may." If the applicant fails to object, the Board will consider the evidence. If the examining attorney fails to object, the Board may consider the objection waived. Does this difference make sense?

Text Copyright John L. Welch 2018.

Monday, May 21, 2018

Precedential No. 17: TTAB Grants Section 2(d) Petition for Cancellation of KEMI OYL Registration; Laches Defense Fails

The Board granted this petition for cancellation of a registration for the mark KEMI OYL for cosmetics and personal care products, finding the mark likely to cause confusion with opposer's identical mark previously used for overlapping goods. In stipulating to invoke the Board Accelerated Case Resolution procedure, the parties agreed that the sole issue for resolution with regard to the Section 2(d) claim was priority, but that Respondent Gupta could pursue his affirmative defense of laches. Kemi Organics, LLC v. Rakesh Gupta, 126 USPQ2d 1601 (TTAB 2018) [precedential] (Opinion by Judge Christopher Larkin).


Priority/Abandonment: Respondent was allowed to rely on the filing date of his underlying trademark application, which in turn claimed the priority of his U.K. filing under Section 44(d) (in 2010). While there was some question as to what exact date respondent was entitled to because respondent misstated the foreign filing date in his application, that was of no consequence since petitioner established its use before the earlier priority date.

Section 2(d) provides a ground for cancellation based upon likelihood of confusion with "a mark ... previously used in the United States ... and not abandoned .... A mark is deemed abandoned when its use has been discontinued with intent not to resume use." Respondent asserted abandonment as a defense to petitioner's claim of prior use.

Looking at the record as a whole, as required, the Board found that petitioner's documentary evidence had little or no probative value. However, its principal witness testified that petitioner sold hair and skin care product under the KEMI OYL mark for more than thirty years, that the products are sold throughout the United States, and that annual sales for the years 2010 through 2016 have been in the six-figure range.

Respondent contended that petitioner's testimony failed to establish that the KEMI OYL mark was in continuous use, but the Board pointed out that "continuous use is not required to establish petitioner's priority."

Section 2(d) “does not speak of ‘continuous use,’ but rather of whether the mark or trade name has been ‘previously used in the United States by another and not abandoned.’” West Fla. Seafood, 31 USPQ2d at 1665. *** Although the record as a whole suggests sporadic past use of the KEMI OYL mark, Petitioner is only required to show “proprietary rights in its pleaded common-law mark that precede [Respondent’s] actual or constructive use of its involved mark,” Exec. Coach Builders, 123 USPQ2d at 1180, which rights were not thereafter abandoned. West Fla. Seafood, 31 USPQ2d at 1665.

The Board observed that even if petitioner abandoned the KEMI OYL mark through non-use from 2001-2005, as respondent claimed, or at some other point, it was respondent's burden to show that petitioner did not resume use before respondents priority date.

Respondent's attacks on the probative value and credibility of petitioner's witness were rejected by the Board. "[O]ral testimony of even a single witness may be adequate to establish priority ... if sufficiently probative. Such testimony should not be characterized by contradictions, inconsistencies, and indefiniteness but should carry with it conviction of its accuracy and applicability." Although the witness's testimony declaration was "far from being a model of clarity and completeness" and was not accompanied by "the type or quantity of documentary evidence that one would expect to be readily available" to show use of a supposedly famous mark, the critical portions of his testimony were clear and neither contradicted by respondent nor indefinite or internally inconsistent.

The Board found that this testimony "established, at minimum, that Petitioner used the KEMI OYL mark at least as early as 2010, prior to Respondent's constructive use date, and that Petitioner has not abandoned the mark." The Board was also persuaded by two third-party witnesses who sold petitioner's products from a time prior to respondent's constructive use date.

"Petitioner's evidence of prior use stands unrebutted." Therefore, the Board concluded, petitioner was entitled to cancellation of respondent's registration, unless respondent could establish his claim of laches.

Laches: Section 19 provides that in "all inter partes proceeding equitable principles of laches, estoppel, and acquiescense, where applicable, may be considered and applied." Laches requires undue or unreasonable delay and resulting prejudice.

Respondent's registration issued on June 3, 2014 and this proceeding was commenced on March 14, 2017. Respondent contended that petitioner was on notice of his mark on May 1, 2013, when petitioner's pending application was suspended based on respondent's (non-use based) underlying application. The Board was unimpressed, noting that respondent cited no authority for the proposition that "the prospective citation of Respondent's intent-to-use application . . . put Respondent on notice of Respondent's use of his mark." There was no evidence that the mark was in use at the time, and in fact respondent's statement of use alleged a first use date of November 1, 2013.

In the absence of evidence of Petitioner’s actual knowledge of Respondent’s actual use of his mark prior to the close of the opposition period, the June 3, 2014 date of registration is the operative date for laches. Ava Ruha Corp., 113 USPQ2d at 1580.

Although petitioner's delay was a bit less than three years, shorter and slightly longer periods of delay have sufficed to support a laches defense. The Board then turned to consideration of the reasons for the delay.

Shortly after the registration issued, the parties exchanged correspondence but after respondent provided information about his mark, petitioner was silent for two years. During that period, petitioner's pending application was abandoned and revived on three separate occasions, but ultimately went abandoned. In a letter in June 2016, petitioner stated that it had priority and accused respondent of being the infringer. There was no testimony explaining why petitioner waited another nine months or so to file its petition.

Petitioner's claim that its delay was justified by the claim that respondent's use of the marks was inconspicuous was supported by discovery responses, which indicated that his sales between 2014 and 2016 were negligible.

The Board observed that "The defense of laches is not determined by adherence to rigid legal rules; rather, we analyze laches by a consideration of the specific facts and a balancing of the respective interests and equities of the parties, as well as of the general public.” Jansen Enters. Inc. v. Rind, 85 USPQ2d 1104, 1117 (TTAB 2007). Noting respondent's negligible sales and his inaction after July 2014, the Board found petitioner's delay to be not unreasonable, and it concluded that respondent failed to prove his laches defense.

For completeness, the Board also considered respondent's claim of prejudice but found it unsupported. Respondent's sales increased 18-fold from 2015 to 2016, but that was only from about $500 to $7000, and his sales trended downward in 2017. Thus respondent did not, as he claimed, build up "valuable business and goodwill" during the relevant period. The Board concluded that this lack of prejudice was a further ground for denial of the laches defense.

And so the Board dismissed the petition for cancellation.

Read comments and post your comment here.

Text Copyright John L. Welch 2018.

Friday, May 18, 2018

TTAB Shuts Down NJ Turnpike Authority's 2(d) Opposition to JERSEY BOARDWALK PIZZA logo

The Board dismissed an opposition to registration of the mark shown below right for "restaurant services," finding that the New Jersey Turnpike Authority failed to prove likelihood of confusion with its registered mark shown below left, for highway maintenance services and information services, and its common law mark shown below center for those same services and for "service areas along the Garden State Parkway that include restaurants, many of which feature pizza." New Jersey Turnpike Authority v. Jersey Boardwalk Franchising Co., Opposition No. 91219067and Cancellation No. 92059657 (May 15, 2008) [not precedential] (Opinion by Judge Cynthia C. Lynch).


Priority: Plaintiff NJTA established priority as to its highway maintenance and information services, but it failed to prove any rights in its marks for restaurant services. NJTA merely acts as a landlord for various restaurant facilities - such as Burger King and Pizza Hut - located at its service areas. In fact, its marks are not even displayed at or near the service areas.

The only item of evidence showing NJTA's use of its logo comprised a discount coupon for an Extra Value Meal that was apparently distributed in 1996, but there was no evidence as to how many were distributed. This sole piece of evidence was insufficient to establish common law rights as to restaurant services.


Strength of the Mark: NJTA contended that its mark is famous. The Board found the mark to enjoy "some degree of renown" in view of length of use, revenue figures, media coverage, and third party infringements and successful enforcement efforts. The Board concluded that the marks is "reasonably strong for highway management and maintenance and travel information services."

The Marks: Because of the strong visual resemblance between the marks, the Board found the commercial impressions of the marks to be "fairly similar," and the marks as in their entireties to be "similar."

The Services: There was no evidence that consumers would expect restaurant services and highway maintenance services to emanate from the same source.

Trade Channels: The same travelers who encounter NJTA's road maintenance and management services, or travel information services, also stop and eat at restaurants. And so there is at least a partial overlap in channels of trade and classes of consumers.

Bad Faith: Pointing to the 13th du Pont factor, plaintiff claimed that defendant chose the applied-for mark in bad faith. The Board, however, found no bad faith in defendant's creation of a New Jersey-themed motif for its restaurants, or from submission of an application to register after receiving a cease-and-desist letter, because (as defendant responded), there is no likelihood of confusion.

Conclusion: The Board concluded that source confusion is unlikely, and it dismissed NJTA's Section 2(d) claim.

Counterclaims: Defendant's two counterclaims, based primarily on its interpretation of New Jersey state law, were meritless. Its challenge to NJTA's ownership of the registration was barred by Section 14 of the Trademark Act, since registrations that are more than five years old may be challenged only on certain enumerated grounds, and ownership is not one of them. [Thankfully, the Board did not refer to the registration as "incontestable" - ed.].

Read comments and post your comment here.

TTABlog comment: In a cancellation proceeding consolidated with the opposition, defendant conceded that it discontinued use of an earlier version of its pizza logo mark with intent not to resume use, and so the Board granted NJTA's petition for cancellation on the ground of abandonment.

BTW: What is stopping defendant from opening a pizza restaurant just off a NJ Turnpike exit? Would consumers think it was affiliated with or sponsored by the Turnpike Authority? I suspect so.

Text Copyright John L. Welch 2018.

Thursday, May 17, 2018

TTAB Test: Which of these Three Section 2(d) Refusals Was Reversed?

Here are three recently decided Section 2(d) appeals. One of the refusals was reversed. Applying your jurisprudential skills and/or well-honed TTAB instincts, how do you think these came out? [Answer in first comment].



In re Dyson Technology Limited, Serial No. 79188560 (May 8, 2018) [not precedential] (Opinion by Judge Anthony R. Masiello). [Section 2(d) refusal of CU-BEAM for "Suspended lights in the nature of LED lighting fixtures designed to be suspended from a ceiling with uplighters and/or downlighters, the aforesaid optimized to reduce eye strain and increase comfort and productivity; parts and fittings for the aforesaid goods," in view of the registered mark Q-BEAM SPOT/FLOOD for a "hand-held combination spotlight and floodlight" [SPOT/FLOOD disclaimed]].


In re Bodegas Eduardo Garrido, S.L., Serial No. 87334693 (May 14) [not precedential] (Opinion by Judge Frances Wolfson). [Section 2(d) refusal of the mark shown below left for "wine" in view of the registered mark shown below right, both for wine].


In re Henson, Serial No. 87130461 (May 14, 2018) [not precedential] (Opinion by Judge Michael B. Adlin). [Section 2(d) refusal of the mark LYKAN for athletic apparel, in view of the identical mark registered for watches and jewelry].


Read comments and post your comment here.

TTABlog comment: How did you do?

Text Copyright John L. Welch 2018.

Wednesday, May 16, 2018

LAST CALL! Meet The Bloggers XIV: Garage Billiards, Tuesday, May 22, 8-10 PM

MEET THE BLOGGERS is returning for the 14th (XIVth) time. Perhaps the best non-INTA event ever devised by woman or man, MTB XIV will be convened on Tuesday, May 22nd, 8:00 - 10:00 PM, at Garage Billiards, 1130 Broadway, Seattle. Come and meet some of the best trademark attorneys in the world, and while you're at it say hello to the hosts of this year's event. For details, directions, a look at the sponsoring bloggers, and the RSVP link, go HERE.

 .
Here's a pictorial stroll through memory lane, in reverse chronological order. Tara Aaron and Marc Randazza join us as hosts for this year's event.

Barcelona 2017
Pelton, Welch, Coleman, Schwimmer, Chestek, and Oppedahl

Orlando 2016

San Diego 2015

Hong Kong 2014

Dallas 2013

Washington, D.C. 2012: Pelton, Welch, Coleman, Schwimmer

San Francisco, 2011


Boston 2010. Coleman, Chestek, Schwimmer, and Welch


Seattle 2009


Berlin 2008

Coleman, Schwimmer, Welch, Chicago 2007

Toronto 2006

San Diego 2005
Click on photos for larger pictures

Read comments and post your comment here

TTAB Affirms Geographical Descriptiveness Refusal of LEIPER'S FORK DISTILLERY for Clothing

The Board affirmed a Section 2(e)(2) refusal of the mark LEIPER'S FORK DISTILLERY for "insulating sleeve holders for beverage cans," various clothing items, and alcoholic beverages, finding the mark to be primarily geographically descriptive of the goods. Applicant argued, without success, that Leiper's Fork is "an obscure location which, even if the public were aware existed, would not have led them to believe Applicant's Goods originate there." In re Leiper’s Fork Distillery, LLC, Serial No. 86894726 (May 14, 2018) [not precedential] (Opinion by Judge Lorelei Ritchie).


Leiper's Fork, a rural village in Tennessee with a population of 650, is listed on the National Register of Historic Places. Negative dictionary evidence showed no other meaning of Leiper's Fork.

A Section 2(e)(2) refusal is appropriate when:

(1) the primary significance of the mark is a generally known geographic location:

(2) the source of the goods is the geographic location named in the mark; and

(3) purchasers would be likely to believe the goods or services originate in the geographic place identified in the mark.

Primary Significance: The Board noted that, although Leiper's Fork has a small population, "it has a large draw." Leiper's Fork is a tourist destination of growing popularity. Well known musicians and artists come from Nashville to take part in the village's cultural scene. Justin Timberlake recently paid $4 million for a tract of land there. In short, "Leiper's Fork has built up a reputation that is not remote or obscure."

Leiper's Fork Distillery

Origin of the Goods:: Applicant did not dispute that it is located in Franklin, Tennessee, which neighbors Leiper's Fork. Close enough, said the Board, finding that the goods therefore originate from Leiper's Fork for Section 2(e)(2) purposes. See In re Spirits of New Merced, 85 USPQ2d 1614 (TTAB 2007) (YOSEMITE  BEER held geographically descriptive of beer sold in Merced, California, near Yosemite National Park).

Goods/Place Association: When the first two prongs of the Section 2(e)(2) test are met, the third may be presumed. In any case, applicant did not dispute that Tennessee is generally known for its whiskey and distilled spirits. Moreover, there is a history of whiskey production in Williamson County, where Leiper's Fork is located.

Conclusion: The Board affirmed the refusal.

Read comments and post your comment here.

TTABlog comment: Next time I'm in Tennessee, I'll check it out.

Text Copyright John L. Welch 2018.

Tuesday, May 15, 2018

TTAB Reverses Section 2(e)(3) Geographical Deceptiveness Refusal of LAROMANA for Brown Sugar

The Board reversed a Section 2(e)(3) refusal to register the mark LAROMANA for "brown sugar," finding the mark not to be primarily geographically deceptively misdescriptive. Although the Board agreed with the USPTO that Laromana is a known geographic location and that consumers would believe the misrepresentation that the goods come from that place, the evidence was insufficient to show that the misrepresentation would be material to the purchasing decision. In re Marcos A. Castillo, Serial No. 87117266 (May 11, 2018) [not precedential] (Opinion by Judge Marc A. Bergsman).


The Section 2(e)(3) bar to registration requires an affirmative answer to each of the following three questions (In re Miracle Tuesday LLC, 104 USPQ2d 1330, 1332 (Fed. Cir. 2012):

1. Is “the primary significance of the mark … a generally known geographic location?”;

2. Is “the consuming public … likely to believe the place identified by the mark indicates the origin of the goods bearing the mark, when in fact the goods do not come from that place?”; and

3. Would “the misrepresentation [be] a material factor in the consumer’s decision” to purchase the goods?

Primary significance? The examining attorney submitted evidence showing that La Romana is a province in the Dominican Republic along the Caribbean Sea coast, as well as the major port city of the La Romana province and the site of several resort hotels. The Board noted that the spelling LAROMANA rather than La Romana (two words) was irrelevant in the Section 2(e)(3) analysis.

Applicant Castillo submitted a translation of the mark as "THE ROMAN" and asserted that, because Spanish is widely spoken in the USA, this is the primary significance of the mark. The Board, however, pointed out that the meaning of a mark must be considered in the context of the goods, and it therefore rejected Castillo's argument, noting that there was no evidence that Senor Castillo markets brown sugar using Roman imagery:

While the term LAROMANA may have a different connotation depending on context, in the context of brown sugar, there is no allusion to the alternative meaning of “The Roman” particularly where, as here, the evidence regarding the meaning of LAROMANA as “The Roman” is so thin.



Believable misrepresentation? It is enough for the required "goods-place association" that the consumer identifies the place as a known source of the product. The evidence established that consumers recognize La Romana as a source of sugar: the economy of La Romana is driven by sugar and tourism. Castillo admitted that his sugar did not have any connection with La Romana. The Board therefore found that the evidence established a goods/place association.

Materiality?: Materiality is key to proving deceptiveness. It may be proven by showing that the place named is well known for the goods, or that the goods are a principal product of the place named, or the goods are the traditional products of the place named or an expansion thereof.

The Board found that "[a]lthough the evidence demonstrates that sugar is a principal product of La Romana, the evidence does not demonstrate the consumers are interested in purchasing sugar from La Romana or that the origin of sugar has any role in their purchasing decision." There was no evidence that La Romana was famous or well known for sugar. Nor was there evidence indicating what factors consumers consider when they buy sugar. "[T]he evidence of record does not demonstrate that a significant portion, or any portion, of the relevant consumers would be influenced, let alone materially influenced, in the decision to purchase brown sugar by the geographic meaning of LAROMANA."

Conclusion: The Board reversed the refusal.

Read comments and post your comment here.

TTABlog comment: How do you say "How sweet it is!" in Spanish?

Text Copyright John L. Welch 2018.

Monday, May 14, 2018

Precedential No. 16: TTAB Orders Cancellation of Four "GIDGET" Registrations Due to Abandonment

The Board granted a petition for cancellation of four registrations for the mark GIDGET for clothing, cosmetics, jewelry, entertainment, and various other goods and services in eight classes, ruling that respondent had discontinued use of the mark with intent not to resume use. Respondent failed to show either activities or special circumstances negating or excusing its nonuse. Yazhong Investing Ltd. v. Multi-Media Tech. Ventures, Ltd., 126 USPQ2d 1526 (TTAB 2018) [precedential] (Opinion by Judge Peter W. Cataldo).


A mark is abandoned when "its use has been discontinued with intent not to resume use. Intent not to resume may be inferred from circumstances. Nonuse for 3 consecutive years shall be prima facie evidence of abandonment." 15 U.S.C. Section 1127.

The testimony of officers of respondent's predecessors-in-interest and of third parties established that there was no use of the GIDGET mark from at least 2008 to 2012. Because this established a prima facie case of abandonment, the burden of coming forward and rebutting the prima facie showing fell on respondent.

To support a finding of intent to resume use, an owner "must do more than simply assert a vague, unsubstantiated intent to make use of the mark at some unspecified time in the future." Respondent did not carry its burden.

Simply put, there is no credible evidence that Respondent or its predecessors made any use of the GIDGET mark apart from a few sporadic promotions of surfing events – which activity is not listed among the goods or services identified in the subject registrations – and vaguely described, unsuccessful attempts at licensing the GIDGET mark in connection with its numerous identified goods and services.

Respondent's "vaguely explained attempts" to license the mark fell far short of rebutting the presumption of abandonment. All other activities of respondent and its predecessors added up to little more than attempts to secure additional investors. There was no evidence of serious negotiations toward a license agreement. "Respondent's efforts were neither consistent nor sustained, and assertions of discussions concerning the potential use of the mark at some unknown point in the future are insufficient to show an intent to resume use."

Quite simply, the record is devoid of any evidence showing a specific and consistent plan to resume use – to the extent Respondent ever used the GIDGET mark – during a period of at least four years from 2008 through 2012.

The Board concluded that the GIDGET mark has been abandoned with no intent to resume use. And so it granted the petition for cancellation.


Read comments and post your comment here.

TTABlog comment: I guess there will be a sequel to "Gidget Goes Hawaiian," called "GIDGET Goes Abandoned."

Text Copyright John L. Welch 2018.

Friday, May 11, 2018

Despite Phony Specimen of Use, TTAB Finds No Fraud, Dismisses COPPER 88 Opposition

The Board dismissed this opposition involving the two marks shown immediately below, for clothing embedded or infused with copper [COPPER 88 disclaimed], finding the marks too dissimilar to support a Section 2(d) likelihood of confusion claim. The Board also dismissed Opposer Tommie Copper's fraud claim, despite applicant's admission that its specimen of use were "mock ups" that were never used. Tommie Copper IP, Inc. v. Gcool-Tech Usa LLC, Opposition No. 91223768 (May 9, 2018) [not precedential] (Opinion by Judge Thomas Shaw).


Applicant's brand manager testified that applicant was not selling any goods bearing its COPPER 88 + Design mark in this country as of the filing date of the opposed application. Samples were given out to reps and his mother gave a few items to friends. The claimed dates of first use actually applied to goods offered under a different mark.

The Board found that applicant "was not selling any of its goods under the applied-for mark in the United States as of the filing date," and that applicant's statement that it was "using the mark in commerce was a false, material representation of fact to the USPTO."

The question, then, was whether applicant intended to deceive the USPTO.

Applicant's witness testified that his father (applicant's founder) "was under the mistaken impression that its use of the mark in other countries constituted use in commerce in the United States."

A: So the way that I see it, I think he got confused because he was using it. And I think he was confused. Also, I think he was confused about using CU Compression by GCool as something. So my dad’s – my dad’s not a lawyer.

Of course, the witness expressly denied that Applicant had any intent to deceive the USPTO. He agreed with with the question posed by opposer's lawyer that applicant "just didn't really understand legally what it meant to use a trademark in commerce." "I honestly think there was a lot of confusion."

The Board found no direct evidence of an intent to deceive the USPTO and insufficient evidence to warrant the inference of an intent to deceive.

As established above, at the time of filing the application, Applicant had distributed samples to prospective distributors in the United States, was developing prototype garments including “hooded sweatshirts,” was selling copper-embedded fabric under a different brand, and had sold goods in Canada under the applied-for mark.

None of those acts qualified as use in commerce, but just because applicant was wrong in thinking that these acts satisfied the requirements for filing an application does not mean that applicant had a deceptive intent. As stated in In re Bose:

There is no fraud if a false misrepresentation is occasioned by an honest misunderstanding or inadvertence without a willful intent to deceive. . . . Unless the challenger can point to evidence to support an inference of deceptive intent, it has failed to satisfy the clear and convincing evidence standard required to establish a fraud claim.

Opposer pointed to no evidence of a deceptive intent. In fact, in its questioning of the witness, opposer expressly assumed that applicant had a "mistaken belief" at the time of filing, and that it "didn't really understand" the concept of use in commerce.

And so the Board dismissed opposer's fraud claim.

Read comments and post your comment here.

TTABlog comment: What about the mock-up specimen? Did applicant think that was a real specimen? And the false first use dates?
BTW: applicant hired an attorney, who amended the application to Section 1(b) intent-to-use. How, then, could the phony specimen be material to the examination?

Text Copyright John L. Welch 2018.

Thursday, May 10, 2018

ROSSO GRANATO Merely Descriptive, Fails to Function as a Trademark for Wine, Says TTAB

The Board affirmed the USPTO's refusal to register the mark ROSSO GRANATO for wine, finding it to be merely descriptive of the goods, and further finding that it fails to function as a trademark. The Board rejected applicant's argument that the "ordinary American purchaser" would not stop and translate the mark into "red garnet," pointing out that the correct question is whether the ordinary consumer familiar with Italian would stop and translate the term. In re V & C, LLC, Serial No. 86321427 (May 8, 2018) [not precedential] (Opinion by Judge Angela Lykos).


Mere Descriptiveness: The Board has held that Italian is a common modern language for purposes of the doctrine of equivalents. Moreover, Examining Attorney Andrea P. Butler submitted evidence that American consumers of wine, especially younger ones, are more likely to seek out the meaning of foreign wording on a wine label. And so the Board agreed with her that application of the doctrine of equivalents was appropriate.

The question, then, was whether "red garnet" is merely descriptive of wine. The evidence showed that "red garnet" is commonly used to describe an attribute of wine, namely a particular shade of red. In fact some in the industry use both "rosso granato" and "red garnet" to describe a particular hue of red wine. Applicant's own website explains that "'Rosso Granato', in Italian meaning 'Red Garnet' embodies the beautiful color of this Petite Syrah and Zinfandel blend."

The Board concluded that the applied-for mark immediately conveys an attribute of applicant's wine, and therefore it is merely descriptive under Section 2(e)(1).

Failure to Function: "The critical question in determining whether a designation functions as a mark is how the designation would be perceived by the relevant public." This requires consideration of how the designation is actually used in the marketplace.

The Board found the opinion in In re APO LLC to be instructive. [TTABlogged here]. There, the Board found that AOP (an acronym for "appellation d'origine protégée," which translates as "protected designation of origin") was merely informational in nature and failed to function as a mark. In reaching that decision, the Board considered the placement of the term AOP on the wine label, as well as the applicant's own use of the term.

Here, on applicant's label (see photo above), the term ROSSO GRANATO appears on the left side along with other informational matter, below the year "2012" and above "Red Wine" and "Columbia Valley." Applicant's mark MARYHILL appears on the right side in relatively larger letters. Although a product or label may bear more than one mark, the question is whether ROSSO GRANATO will be recognized as a source indicator.

The predominance of the mark MARYHILL on Applicant’s wine label makes it unlikely that the “Rosso Granato” “will be recognized in itself as an indication of origin for the particular product . . . .” ***  Indeed, this pattern of displaying informational matter to the left is consistent with Applicant’s labeling and marketing of other wines such as the bottle of merlot reproduced below:


Thus, as in AOP, the applied-for mark appears in the midst of "clearly informational matter" and is presented in an "informational manner" to inform consumers about the color of the wine, rather than as a source identifier.

Its close proximity to the other informational matter on the label, coupled with the translation and explanatory text on Applicant’s website means that ROSSO GRANATO is likely to be perceived as merely conveying information about the color of the wine and not as a source indicator.

Finding that ROSSO GRANATO lacks source-identifying significance, the Board affirmed the failure-to-function refusal.

Read comments and post your comment here.

TTABlog comment: Applicant's only hope was a survey, I think.

Text Copyright John L. Welch 2018.

Wednesday, May 09, 2018

PET GRASS Lacks Acquired Distinctiveness for Pet Food and Pet Store Services, Says TTAB

The Board rejected this applicant's claim of acquired distinctiveness for the mark PET GRASS for grass, grass kits, food for animals, and retail pet supply services. Applicant's Section 2(f) claim constituted an admission that the mark is not inherently distinctive, ans so the only issue was whether applicant's proofs established secondary meaning. In re Bell Rock Growers, Inc., Serial No. 86747927 (May 7, 2018) [not precedential] (Opinion by Judge George C. Pologeorgis).


The Board first considered the degree of descriptiveness of the mark, since the higher the degree of descriptiveness, the higher the burden to prove acquired distinctiveness. Dictionary definitions, applicant's specimens of use (for example, the photo above) and advertisements, and third-party website evidence convinced the Board that PET GRASS is highly descriptive of applicant's goods and services.

Applicant's marketing director declared that applicant coined the term PET GRASS in 1998, has sold the product in retail stores throughout the country, enjoyed sales of more than $21.2 million in the past six years with advertising expenditures exceeding $354,000 per year, attends trade shows, advertises in trade magazines (like Modern Cat Magazine, has social media sites, enjoyed some media coverage, and won an award as a ground-breaking pet product.

The Board was not impressed. The fact applicant may have coined the term was irrelevant. Even if it were the only user of the term, the mark could still be descriptive. Use for a long period of time does not by itself prove acquired distinctiveness, nor do sales and advertising figures. Here, applicant's financial figures lacked context for comparison with competitors in the pet field, as did its social media and trade show activity. The winning of single award, and the mention of the product in two newspaper articles provided little support for the 2(f) claim.

Moreover, in view of the third-party use of "pet grass" in a descriptive manner indicates that applicant has not been the "substantially exclusive" user as required by Section 2(f). "Non-exclusive use presents a serious problem for Applicant in obtaining trademark rights in a designation that is not inherently distinctive, because it interferes with the relevant public’s perception of the designation as an indicator of a single source."

And so the Board concluded that applicant had failed to satisfy Section 2(f), and it affirmed the Section 2(e)(1) refusal to register.

Read comments and post your comment here.

TTABlog comment: How do you think a survey would have come out?

Text Copyright John L. Welch 2018.

Tuesday, May 08, 2018

Finding Marketplace Strength and Actual Confusion, TTAB Sustains "TOOLS USA" Opposition

The Board sustained this Section 2(d) opposition to registration of the mark TOOL USA.COM & Design for "Manually operated hand tools, namely, hammers, trowels, sanding wire wool, drill accessories, namely, bits for hand drills" [TOOLS and USA.COM disclaimed], finding the mark likely to cause confusion with Opposer's common law mark TOOLS USA & Design used in connection with opposer's online retail website at www.toolsusa.com, where it sells compressors, hand tools, auto body hammers, and other products. Three incidents of actual confusion weighed in opposer's favor in the Du Pont analysis. Standard Tools and Equipment Co. v. Dropship LLC DBS Tool USA, Opposition No. 91222920 (May 7, 2018) [not precedential] (Opinion by Judge Angela Lykos).



Priority: Applicant was entitled to rely on its filing date of August 26, 2014 as its constructive first use date. Opposer's testimony asserted continuous use of its mark since 1999, corroborated by website printouts.And so opposer had priority.

The goods: Applicant's "hammers" encompassed  opposer's "auto body hammers," and therefore the involved goods are identical in part.

The marks: Since the goods are in part identical, a lesser degree of similarity between the marks is required for a finding of likely confusion. The Board found the literal portions of the marks to be highly similar, since "applicant's mark represents the domain name version of opposer's mark in singular form." The flag motifs are similarly reminiscent of the American flag and both "reinforce the geographic significance of the term USA and add a patriotic impression." The overall connotation and commercial impression are the same: the promotion of tools manufactured and sold in the United States.

The TOOLS USA portion of opposer's mark is geographically descriptive and hence conceptually and inherently weak. However, the design element of opposer's mark is inherently distinctive. Also, the word order of TOOLS USA "is not entirely natural such that the term is less clearly descriptive than would be the term 'USA TOOLS.'"

The evidence demonstrated some degree of secondary meaning and commercial strength in the TOOLS USA phrase. Opposer proved twenty years of continuous and substantially exclusive use, with $100 million in sales revenue since 2002 and $2.4 million in advertising expenditures since 2003. The incidents of actual confusion discussed below also confirmed the phrase's secondary meaning.

Therefore the Board accorded the geographically descriptive portion of opposer's mark "more weight than we otherwise would." It concluded that the marks are similar in sight, sound, connotation, and commercial impression, and the first du Pont factor weighed in favor of opposer.

Actual Confusion: Opposer's witness recounted three incidents of actual confusion vis-a-vis opposer's website and applicant's website and trademark: two misdirected complaints and an attempted product return. Applicant pooh-poohed these incidents as involving a negligible portion of the market, but the Board did not agree. "The best evidence of likelihood of confusion is provided by evidence of actual confusion."

Conclusion: Balancing the relevant du Pont factors, the Board found confusion likely and it sustained the opposition.

Read comments and post your comment here.

TTABlog comment: Actual confusion is seldom proven at the Board.

Text Copyright John L. Welch 2018.

Monday, May 07, 2018

TTAB Dismisses Rapper DR. DRE's Opposition to DR. DRAI for Health-Related Services

The Board dismissed this opposition to registration of the mark DR. DRAI, in standard character form, and the word + design mark shown immediately below, for educational, entertainment, and consulting services, and audio books and electronic publications, in the field of women's and men's health. Opposer Andre Young claimed a likelihood of confusion with his registered mark DR. DRE for musical sound recordings and entertainment services, as well as false association under Section 2(a). Although the Board found the marks to be more similar than dissimilar, Opposer failed to provide any evidence that the goods/services are related, and failed to prove that consumers would presume a connection between applicant's goods and services and Dr. Dre. Andre Young v. Draion M. Burch DO, Oppositions Nos. 91224580 and 91226572 (May 3, 2018) [not precedential]. (Opinion by Judge Cheryl S. Goodman).


Evidentiary issues: The Board first dealt with a number of evidentiary issues. For example, it overruled a hearsay objection to certain publication on the ground that they were more than twenty years old and therefore fell within the exception of FRE 803(16). The Board took judicial notice of certain definitions from the Merriam-Webster Online Dictionary, but refused to do so for excerpts from Wikipedia and the Urban Dictionary because those websites have no counterpart print editions and are collaborative sources.

Likelihood of Confusion: Although the marks DR. DRE and DR. DRAI differ in spelling, they are "phonetic equivalents and are capable of being pronounced so as to sound similar," and both have the connotation of a name. As to applicant's word + design mark, DOCTOR DREI is the dominant portion portion and, like DR. DREI, is the phonetic equivalent of DR. DRE and has the same connotation.

Dr. Dre

Turning to the fifth du Pont factor, the strength of opposer's mark, the Board found DR. DRE to be inherently distinctive, but as to commercial strength there was no evidence of sales or advertising expenditures by opposer. Much of opposer's evidence was hearsay, but the record did show significant public exposure of DR. DRE as a result of widespread media attention. The Board found that the DR. DRE mark "has achieved a degree of renown in the music field and is strong."

There was no evidence of significant third-party use of Dr./Doctor marks, Dre marks, or Dr. Dre marks in opposer's field that would weaken the DR. DRE mark vis-a-vis its scope of protection. DR. DRE is a strong mark, but its strength does not reach the level "fame" for Section 2(d) purposes.

Turning to the goods and services, Opposer feebly argued that applicant's services are related to those of opposer due to the entertainment nature of both. The Board, however, found no evidence that the involved services are related. Opposer asserted that because well-known persons often license use of their names for various goods and services, consumers would consider applicant's services as being licensed by opposer. But there was no evidence that opposer has done any licensing, nor that applicant's goods and services are of a type for which owners of merchandising marks would license their marks.

The Board accorded very little weight to the fact that both applicant and opposer offer their services through the same channels of trade: television, radio, and social media. The Board noted that, although applicant's and opposer's services are costly, their sound recordings, audio books, and electronic publication may be purchased with less care, a factor that favored opposer.

Weighing the relevant du Pont factors, the Board concluded that there is no likelihood of confusion, and so it dismissed opposer's Section 2(d) claim.


False Suggestion of a Connection: The Board found that "Dr. Dre" is a name or identity of opposer and that applicant's marks are a close approximation of "Dr. Dre." It also found that "Dr. Dre" has come to be associated with and refers uniquely to opposer. There was no actual connection between applicant and opposer such that applicant would be entitled to use its marks. Opposer established that the name "Dr. Dre" is well-known. The question, then, was this:

whether consumers of Applicant’s motivational and educational speaking services or goods and services relating to the subject areas of osteopathic medicine, obstetrics and gynecology, and men’s and women’s health would think only of the well-known Dr. Dre name when the marks DR. DRAI and [the logo mark] are used on or in connection therewith. We do not require proof that the name Dr. Dre is famous in the health or medical field or even that he offers goods or services in these fields. *** Rather, the question is whether Opposer’s reputation as a musician and producer is of such a nature that when Applicant’s DR. DRAI marks are used in connection with its applied-for goods and service consumers will understand the mark to refer to Dr. Dre.

The Board again pointed out there was no evidence that opposer has done any licensing, nor any evidence that it is commonplace for celebrities to sell or license the goods or services of the type provided by applicant. In short, there was no evidence that, due to opposer's reputation in the music industry, consumers would presume a connection with Applicant’s educational and motivational speaking services or its medical and health care products and services when applicant's DR. DRAI marks are used on such goods and services.

Finally, there was no evidence that applicant intended to trade on the goodwill associated with opposer's name. Applicant's principal testified that "Dr. Drai" is his nickname and that he would not want to be associated with Dr. Dre because "it's a bad reflection on me as a doctor."

And so the Board dismissed opposer's Section 2(a) claim.

Read comments and post your comment here.

TTABlog comment: How would you pronounce Dr. Drai?

Text Copyright John L. Welch 2018.