Friday, February 27, 2015

TTAB Dubiously Requires Disclaimer of RAIL for Surgical Implants

Relying on two third-party patent applications, the Board affirmed a refusal of the mark shown below, based upon applicant's failure to disclaim the word "RAIL," for "surgical implants made of artificial materials used in spinal surgery, namely, structural members used to connect pedicle screws in a spinal construct" [TECHNOLOGY disclaimed]. In re K2M, Inc., Serial No. 85679575 (February 17, 2015) [not precedential].


Although recognizing that "rail" has multiple meanings, the Board pointed to two patent applications that use the that word in connection with spinal implants. [Two patent applications? Maybe they will be rejected for indefiniteness. How many people read pending patent applications anyway? Why should this applicant be stuck with the usage of the word "rail" made by two third-party patent applicants? Is this the best evidence the USPTO could come up with? - ed.]. According to the Board, these two patent applications established that the term “rail” is "used generically by third parties to describe a structural component of spinal implants and the term will be understood in that same manner when used in connection with Applicant’s spinal implants."

Applicant submitted a declaration of its vice-president, saying that he never heard of the term "rail" used "to describe a member that interconnects screws implanted into the spine." The word commonly used in competitor literature is "rod." The Board pooh-poohed that evidence, observing that even if applicant is the first and only user of the term "rail," the word may still be merely descriptive of the goods.

Finally, the Board rejected applicant's contention that the mark is unitary and a disclaimer is not required.

And so the Board affirmed the refusal to register.

Read comments and post your comment here

TTABlog note: In this blogger's opinion, the Board gives entirely too much probative weight to statements made by third parties in patent applications and patents. But then, being a patent attorney, maybe I'm biased.

My point is that just because some patent attorney, perhaps newly-minted and still wet behind the ears  and probably not an expert in the technology, while fumbling for a word to name an element in the patent drawings, chooses the word "rail," does not mean that "rail" would be understood by the relevant consuming public to mean what the Board thinks it means.

Text Copyright John L. Welch 2015.

Thursday, February 26, 2015

Recommended Reading: Benschar and Springut, Does Reckless Indifference Suffice for Fraud?

Tal S. Benschar & Milton Springut ask "Does Reckless Indifference Suffice for a Cancellation Proceeding Predicated on Fraud?," 14 J. Marshall Rev. Intell. Prop. L. 20 (2014). They answer in the affirmative.


The CAFC's decision in In re Bose Corp. left open the question of whether reckless disregard for the truth is sufficient to make out a case for fraud on the USPTO. [See FRAUD-O-METER above].

This article answers that question in the affirmative. We show that at common law, reckless disregard for the truth has long been recognized as sufficient to make out a case of fraud, and that has been carried over to several federal statutory contexts. Under the long-established rule that common law terms must be interpreted consistent with the common law absent some compelling statutory language to the contrary, the Lanham Act’s cancellation-for-fraud provision must be interpreted as extending to recklessness.

The article also examines whether the question "might depend on the form in which particular representations are verified to the Trademark Office." And it suggest some changes that the Office might consider making to its verification forms to clarify this issue.

Read comments and post your comment here

Text Copyright John L. Welch 2015.

Wednesday, February 25, 2015

TTAB Test: Which of These Three Section 2(d) Refusals Was/Were Reversed?

At least one of the three Section 2(d) refusals summarized below was reversed, and a least one was affirmed. Can you figure out what happened in each case?  [Answer in first comment]. 


In re James Harris, Serial No. 85918970 (February 23, 2015) [not precedential]. [Section 2(d) refusal THE WASH BOX for "portable vehicle wash water filter" [WASH disclaimed], finding it confusingly similar to the registered mark WASH IN A BOX for "vehicle washing and cleaning equipment, namely, automated pressure washing and pressure rinsing machines and electronic and mechanical controls therefor, all sold as a unit; vehicle washing machines and parts therefor."]


In re World of Wine Events, LLC, Serial No. 86013688 (February 19, 2015) [not precedential]. [Section 2(d) refusal of SAN DIEGO BAY WINE & FOOD FESTIVAL for "arranging, organizing, conducting, and hosting social entertainment events; conducting entertainment exhibitions in the nature of food and wine festivals; consultation in the field of special event planning for social entertainment purposes; entertainment services, namely, wine and food tastings" in view of the registered mark SAN DIEGO BAY for promoting tourism and economic development in the San Diego Bay area.]


In re Sunton Enterprises, Inc., Serial No. 85863532 (February 19, 2015) [not precedential]. [Refusal to register AYLAZZARO for "handbags, luggage and trunks," in view of the registered mark LAZARO for "handbags, briefcases, briefcase-type portfolios and wallets."]


Read comments and post your comment here

TTABlog note: So how did you do?

Text Copyright John L. Welch 2015.

Tuesday, February 24, 2015

WYHA? TTAB Affirms Mere Descriptiveness Refusal of INTERNATIONAL AIR AND SPACE PROGRAM for Aero Space Conferences

In a four-page decision, the Board affirmed a Section 2(e)(1) refusal to register the mark INTERNATIONAL AIR AND SPACE PROGRAM for "organizing conferences and symposia in the field of aero space" [AIR AND SPACE PROGRAM disclaimed]. Would it be fair to say that any affirmance of a Section 2(e)(1) that runs five pages or less is presumptively a WYHA? Would You Have Appealed? In re Aexa Aerospace LLC, Serial No. 86181509 (February 19, 2015) [not precedential].


In light of the disclaimer, applicant focused its argument on the word "international," claiming that the word could have a variety of different meanings to consumers and therefore that some degree of imagination would be required to associate the term with applicant's services. That argument never took off because, as the Board pointed out, the mark must be considered not in the abstract but in the context of the services. Applicant's specimen of use described its services as "an international program for students," and so the Board agreed with Examining Attorney Matt Einstein that consumers will immediately recognize that the word "international" conveys information about applicant's services.

Moreover, the Board has in the past found marks incorporating the word "international" to be merely descriptive of services that are international in scope: for example, INTERNATIONAL BANKING INSTITUTE for organizing seminars for bankers from major countries, BILLFISH INTERNATIONAL COMPANY for services involving billfish on an international scale, and INTERNATIONAL TRAVELERS CHEQUE for financial services of international scope.

Finally, the Board noted that the combination of INTERNATIONAL with AIR AND SPACE PROGRAM created no new meaning beyond that of the constituent terms.

And so the Board affirmed the refusal.

Read comments and post your comment here

TTABlog note: With cases like this, I could be a TTAB judge.

Text Copyright John L. Welch 2015.

Monday, February 23, 2015

TTAB Test: Is "ARMADALE" for Vodka Confusable with "ARMADA" for Sherry?

AV investment Group LLC applied to register the mark ARMADALE for vodka, but Sandeman Sons opposed, claiming a likelihood of confusion with its registered mark ARMADA (in slightly stylized form) for sherry wine. Opposer argued that the applied-for mark merely adds "LE" to its arbitrary mark, and that vodka and sherry are related because they are consumed together and are offered by some third parties under the same mark. How do you think this came out? Geo G. Sandeman Sons & Co., Limited v. A V Investment Group LLC., Opposition No. 9120208 (February 20, 2015) [not precedential].


The marks: The Board agreed that ARMADA is an arbitrary term for an alcoholic product, and a term that consumers would recognize, but applicant's mark ARMADALE is not a recognized word. The addition of "LE" makes the latter mark look like a combination of "ARMA" and "DALE," creating the impression of a geographic reference as opposed to a fleet of warships. Moreover, applicant's mark would likely be pronounced as two words, ARMA and DALE, rather than as ARMADA and LE.

Although there is some similarity in appearance between the marks, the differences in connotation and pronunciation require that the first du Pont factor be weighed strongly in favor of a finding that there is no likelihood of confusion.

The goods: Opposer submitted a number of cocktail recipes that include both sherry and vodka, as well as Internet evidence that wine and vodka may be offered under the same mark. The parties agreed that the channels of trade for the goods may overlap, and that some of the purchasers of the goods may exercise only ordinary care. The Board found that these factors slightly favored opposer.

Applicant pointed out that its prior, now-cancelled registration for ARMADALE co-existed with the cited registration on the Trademark Register. The Board, however, pointed out that this fact is entitled to little weight.

“The existence of these registrations is not evidence of what happens in the market place or that customers are familiar with them nor should the existence on the register of confusingly similar marks aid an applicant to register another likely to cause confusion, mistake or to deceive.” In any event, the ’636 Registration is cancelled. Cancellation “destroys the Section [7(b)] presumptions” to which an existing registration is entitled, In re Hunter Publ’g Co., 204 USPQ 957, 963 (TTAB 1979), so it cannot even be presumed that the prior registration was valid when registered.

Relying primarily on the differences in the marks, the Board concluded that confusion is not likely and it dismissed the opposition.

Read comments and post your comment here

TTABlog note: Well, how did you do?

Text Copyright John L. Welch 2015.

Sunday, February 22, 2015

Florida Bar 6th Annual IP Symposium: Fort Lauderdale, March 5-6th

The Florida Bar Continuing Legal Education Committee and the Business Law Section will hold the 6th Annual Intellectual Property Law Symposium in Fort Lauderdale, Florida, on March 5 and 6, 2015. The March 5th session begins in the afternoon with a meeting of the Intellectual Property Committee, followed by a reception, and then dinner featuring keynote speaker Ron Fierstein, author of "A Triumph of Genius: Edwin Land, Polaroid and the Kodak Patent War." The Friday program includes a presentation by Mary Boney Denison, USPTO Commissioner for Trademarks. Details and registration here.

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Friday, February 20, 2015

TTABlog Road Trip: IPO's "PTO Day" in Washington, D.C., March 10th

Yours truly, the TTABlogger, will be speaking at "PTO Day," sponsored by the Intellectual Property Owners Association (IPO), on March 10, 2015, in Washington, D.C. The event will feature many luminaries from the USPTO, including Deputy Director Michelle Lee, Commissioner for Trademarks Mary Denison, Commissioner for Trademarks, TTAB Chief Administrative Trademark Judge Gerard F. Rogers, and Sharon Marsh, Deputy Director for Examination Policy. It will be held at the JW Marriott Hotel, 1331 Pennsylvania Avenue, NW. The program may be found here and registration here. Tentative title for my talk: "The Top 9 or 10 TTAB Decisions of the Past Year or So." See you there?


In an intriguing afternoon session, friends and fellow bloggers Ron Coleman and Steve Baird, along with Jesse Witten and the USPTO's Cynthia Lynch, will focus on "an overview of Section 2(a) of the Lanham Act as well as the procedures for determining if a trademark is disparaging. Then, attendees will hear from counsel that represented the Native Americans in the Washington Redskins case (Baird and Witten) as well as the counsel for The Slants (Coleman)."

Read comments and post your comment here

Text Copyright John L. Welch 2015.

Thursday, February 19, 2015

WYHA? TTAB Finds NOW YOGA AND FITNESS Confusable With NOWYOGA for Yoga Instruction

It's been a while since I posted a WYHA? Here's a "good" one. In a six-page decision, the Board affirmed a Section 2(d) refusal to register NOW YOGA AND FITNESS for "yoga instruction" [YOGA AND FITNESS disclaimed], finding the mark likely to cause confusion with the registered mark NOWYOGA (standard character form) for the identical services. Would You Have Appealed? In re Now Yoga, LLC, Serial No. 85677969 (January 27, 2015) [not precedential].


Because the involved services are identical, the Board must presume that the trade channels and marketing conditions are also identical. Applicant lamely argued that there are obvious differences: its mark is "used to attract a very specific consumer, namely, adults seeking yoga instruction and other body work and healing services as well as related accessories." As to the cited mark, applicant contended, "it can only be assumed that the ... mark was used to attract those seeking Buddhism based yoga and QiGong classes."

The Board pointed out one again, however, that the services recited in the application or cited registration cannot be narrowed by extrinsic evidence. Neither the application or the registration contains any restrictions in trade channels or classes of consumers. Regarding the contention that consumers of yoga instruction are "sophisticated," the Board found no support in the record.

Turning to the marks, applicant incisively observed that they are not identical. Examining Attorney Zachary B. Cromer maintained that the marks are highly similar in sound, appearance, and connotation, and that the space between the words "new" and "yoga" in applicant's mark is irrelevant. The Board agreed, noting that the disclaimed words "And Fitness" do little to distinguish the marks.

Finally, applicant made of record three registrations for marks containing the word "now" for yoga instruction services: HAPPY NOW YEAR!, Serenity Now Yoga, and NOW & ZEN STRENGTH TRAINING & YOGA CONDITIONING. The Board found this evidence non-probative: first, there was no evidence that these marks are in use or that the public is familiar with them, and second, each of these mark creates a substantially different commercial impression than the two marks at issue here.

And so the Board found confusion likely and it affirmed the refusal.

Read comments and post your comment here

Text Copyright John L. Welch 2015.

Wednesday, February 18, 2015

TTAB Dismisses SURVIVAL BRACELET Opposition for Lack of Standing

Bison Designs opposed an application to register the mark SURVIVAL BRACELET for "bracelets" [BRACELET disclaimed] on the grounds of genericness and mere descriptiveness. However, Bison failed to plead and prove standing, and so the Board dismissed the opposition. Bison Designs LLC v. Tough Gear, Inc., Opposition No. 91201036 (February 5, 2015) [not precedential].


The Board first dealt with Opposer Bison's motion to strike applicant's final brief because it was filed (one day) after the due date and was improperly formatted (according to Bison, applicant listed only about 46% of its cited cases in its Table of Authorities). The Board, however, observed that all 13 cases cited in applicant's brief were listed. The ones not listed were in its appendix, which is not part of the brief. In any event, failure to include a Table of Authorities is not a ground for striking a brief. And although the brief was tardy, the Board applied the Pioneer factors (Pioneer Inv. Serv. Co. v. Brunswick Assoc. Ltd., 507 U.S. 380 (1993)) in concluding that there was excusable neglect on the part of applicant, and it therefore accepted the brief.

As to the issue of standing, this "threshold" issue must be alleged and proven in every inter partes case. When mere descriptiveness is alleged, opposer's standing "is presumed if it has a sufficient interest in using the descriptive term in its business." The same standard applies to a claim of genericness.

Here, Opposer Bison neither properly pled nor proved standing. Bison stated in the preamble to its Notice of Opposition that it "believes that it will be damaged by the above-identified application if it were to proceed to registration," but it never alleged that it sells or manufactures anything, nor did it state any other reason why it has the requisite "real interest" in this proceeding.

Even if standing had been properly pled, Bison did not submit any probative evidence to establish its standing. In its notice of reliance, Bison did not refer to any of its exhibits as establishing standing. However, in its reply brief Bison pointed to two exhibits included in its notice of reliance, in an attempt to counter applicant's argument. But those exhibits, on their faces, were not probative of the issue, and attorney argument in opposer's brief could not substitute for timely submitted and properly identified evidence.

Simply put, Opposer did not state its relevance or characterize this evidence in its Notice of Reliance as involving Opposer’s own use of the term “survival bracelet.” Opposer cannot state in its brief for the first time that this evidence involves Opposer, and proceed to rely on the evidence for the same reason. Applicant was not put on notice and thus did not have the opportunity to verify such an assertion and, if it were to contest the assertion, submit rebuttal evidence, e.g., showing that the reference involves an unrelated third party with a similar name.

In short, applicant raised "timely and genuine arguments as to the limitations of the probative value of Opposer’s evidence for purposes of showing its standing."

And so the Board dismissed the opposition for lack of standing.

Read comments and post your comment here

TTABlog note: I suggest that every TTAB practitioner, if he or she wants his or her opposition or cancellation to survive, wear a bracelet that says PROVE STANDING.

Text Copyright John L. Welch 2015.

Tuesday, February 17, 2015

TTAB Denies Rule 12(b)(6) Motion to Dismiss Section 2(a) HAIRROIN SALON Cancellation

Finding that Petitioner Michael E. Zall had standing and adequately pleaded a claim under Section 2(a) of the Lanham Act, the Board denied Respondent's motion to dismiss this petition for cancellation of a registration for the mark HAIRROIN SALON (in standard character form) for hair salon services, on the ground that the mark is scandalous, immoral, and disparaging. Michael E. Zall v. Salon Hairroin, Inc., Cancellation No. 92059737 (February 14, 2015) [not precedential].


In considering respondent's motion under FRCP 12(b)(6) for failure to state a claim upon which relief can be granted, the Board must accept all of petitioner's well-pleaded allegations as true, and the petition must be construed in a light most favorable to petitioner.

The Board found that Petitioner Zall had pleaded a “real interest” in the proceedings "by alleging that his son died of a drug overdose; that his family suffered for twenty years dealing with his son’s addiction; that after his son’s death he became active in the addiction prevention community and is now Vice President of the Board of Directors of the Rockland Council on Alcoholism and Other Dependence, Inc. in Nanuet, N.Y.; that he has been or will be damaged by the subject registration; and that Respondent’s mark consists of or comprises matter that disparages those affected by addiction, and brings them into contempt, ridicule, and disrepute, and is scandalous and immoral in violation of Section 2(a) of the Lanham Act."

Furthermore, Mr. Zall had a reasonable belief of damage: he alleged that "others share the belief of harm from the subject registration by indicating in Paragraph 13 of the Petition that over 6,000 signatures were included on a petition to the owners of a store in which Respondent’s salon was opened demanding an end to the company’s marketing tactics and that such petition was sponsored by Shatterproof, a non-profit organization that advocates against addiction and the stigma associated therewith."

Reviewing the petition for cancellation, the Board concluded that Mr. Zall had sufficiently pleaded his claim "that the mark at issue is scandalous and immoral and is disparaging of those affected by addiction by alleging, for example, that that the mark is 'offensive, scandalous, immoral, contemptuous…' (Paragraph No. 15); by alleging that he 'finds the use of the term HARROIN for the services rendered by Registrant…despicable, scandalous, immoral and vulgar, and shocking to the sense of propriety…' (Paragraph No. 16); and by alleging that the registered mark 'consists of or comprise [sic] matter that disparages those affected by addiction, and brings contempt, ridicule, and disrepute, and is scandalous and immoral in violation of Section 2(a) of the Lanham Act, 15 U.S.C. Section 1052(a)' (Paragraph 19)."

The Board therefore denied the motion to dismiss and issued a new scheduling order.  

Read comments and post your comment here

TTABlog note: For a case in which the plaintiff failed to establish standing because of a lack of reasonable damage, see the "goats on a roof" case, Robert Doyle v. Al Johnson’s Swedish Restaurant & Butik, Inc., 101 USPQ2d 1780 (TTAB 2012) [precedential]. [TTABlogged here].



Text Copyright John L. Welch 2015.

Friday, February 13, 2015

What is the Likelihood of TTAB Affirmance of a Section 2(d) Refusal?

I reviewed the TTAB's FOIA page in an attempt to estimate the percentage of Section 2(d) likelihood-of-confusion refusals that were affirmed by the Board during the calendar year 2014. I counted 242 Section 2(d) refusals, of which 221 were affirmed and 21 reversed. That's an affirmance rate of nearly 91%. So let's say the odds are 9 out of 10 for affirmance. [Higher than last year's 84% but about the same as 2012.]



Only three of the decisions were precedential: The first was  In re Hitachi High-Technologies Corp., 109 USPQ2d 1769 (TTAB 2014) [TTABlogged here], in which the Board upheld a refusal to register the mark OPTICROSS for "liquid chromatography apparatus and parts thereof," finding the mark likely to cause confusion with the registered mark OPTI for components of liquid chromatography systems. Although the Examining Attorney had withdrawn her initial reliance on a family of "OPTI" marks, the Board took the opportunity to point out that the "family of marks" doctrine is reserved for inter partes proceedings, because "establishing a 'family' of marks requires a detailed assessment of not just the registrations, but, more importantly, of how the 'family' is used in the marketplace."


The second precedential decision was In re Gina Davia, 110 USPQ2d 1810 (TTAB 2014) [TTABlogged here]. The Board affirmed a Section 2(d) refusal to register the mark shown immediately below, for "condiment, namely, pepper sauce" [PEPPER SAUCE disclaimed], in view of the registered mark CHANTICO for "agave sweetener."


The third was In re Covalinski, 113 USPQ2d 1166 (TTAB 2014) [TTABlogged here], wherein the Board reversed a refusal to register the mark shown below for athletic apparel, including shirts, hats, and caps. The USPTO had deemed the mark confusingly similar to the registered mark RACEGIRL for various clothing items, including shirts, hats, and caps. The Board found confusion unlikely because of the "crucial differences" in the marks, observing that the word portion of a word + design mark is not always the dominant portion.


Read comments and post your comment here.

Text Copyright John L. Welch 2015.

Thursday, February 12, 2015

TTAB Sustains 2(e)(1) Mere Descriptiveness Opposition to LIMITED for Sports Trading Cards

The Board sustained an opposition to registration of the proposed mark LIMITED for "sports trading cards," finding the mark merely descriptive of the goods and lacking in acquired distinctiveness. Although Opposer Topps had not used the term "limited" on sports trading cards since 2002, it remained interested in doing so. Because Applicant Panini sought registration under Section 2(f), it bore the ultimate burden to prove acquired distinctiveness. The Topps Company, Inc. v. Panini America, Inc., 113 USPQ2d 1808 (TTAB 2015) [not precedential].


The Board once again observed that, the higher the degree of descriptiveness of a mark, the higher the burden of proving acquired distinctiveness. By seeking registration under Section 2(f), Panini conceded that the term is not inherently distinctive.

The record was chock-full of articles from printed publications showing use of "limited edition" with sports trading cards. The evidence also showed use of "limited" in names for sets of cards. The Board noted that, "to preserve the collectability of [their] cards, the parties frequently limit the quantity of cards that are released in the market."

The Board concluded that "limited" is "at the very least, highly descriptive of sports trading cards."

The exclusivity of such cards is at the core of the sports trading card industry; the production of cards in limited quantities is an industry practice, thereby enhancing the product value to collectors. The rarity of cards drives the sports trading card business. In the context of the sport trading card industry, the word “limited” immediately describes that certain cards are produced in “limited” quantity or in a “limited edition.”

Turning to the issue of acquired distinctiveness, the burden on Panini to prove acquired distinctiveness was "very high." The Examining Attorney accepted Panini's Section 2(f) claim of (purportedly) substantially exclusive and continuous use of the mark in commerce for the five years preceding its claim, and also accepted Panini's unverified claim of sales exceeding $30 million under the LIMITED mark since 2001.The Board, of course, was not bound to concur with the Examining Attorney's action.

Panini asserted that, although numerous third parties have used the term "limited" in a descriptive sense in the sports card industry, it was the only one to use the term in a "branding sense," i.e., as a trademark. The Board, however, pointed out that the Panini's use of the word "limited" has hardly been substantially exclusive. "Given the number of third-party uses, consumers are likely to perceive the word 'limited' when used for sports trading cards, not as a trademark for one company, but rather as a common word used by different entities in the industry to describe those cards." The registration sought by Panini would be "inconsistent" with Topps' right to use the word descriptively for its trading cards.

As to Panini's evidence, its long use of LIMITED (since 1994) does not necessarily establish acquired distinctiveness. Here, this long use is outweighed by the other evidence showing that "limited" is highly descriptive, and by the absence of any direct evidence showing consumer recognition of the term as a source indicator for Panini's cards.

Moreover, Panini's sales figures were problematical, since they included sales in both the United States and Canada [hockey cards, I presume - ed.]. The sales figures were merely raw numbers without evidence of market share, and in any case may show merely the popularity of the product and not necessarily consumer recognition of the proposed mark as a source indicator. Panini's advertising expenditures were "hardly impressive." There was no evidence of advertising through television, radio, print media, or the Internet, and no direct consumer testimony, no consumer surveys, and no evidence of unsolicited media coverage.

The Board concluded that Panini had failed to prove acquired distinctiveness. Given the highly descriptive nature of the term, much more evidence, especially in the form of direct evidence from the relevant purchasing public, was required.

And so the Board sustained the opposition.

Read comments and post your comment here

TTABlog note: Oppositions and cancellations based on Section 2(e)(1) mere descriptiveness are not all that common. A memorable one was the ANNAPOLIS TOURS case from 2013 [TTABlogged here].

Text Copyright John L. Welch 2015.

Wednesday, February 11, 2015

TTAB Reverses Section 2(e)(4) Surname Refusal of OKAMOTO for Stockings

The Board reversed a Section 2(e)(4) refusal to register OKAMOTO for "leggings; tights; socks; stockings; trousers; panties; shorts and briefs; sock suspenders; leg warmers; arm warmers; thermal underwear; neck warmers; spats; garters; waistbands; slippers; shoes; uniforms; wristbands " finding that the USPTO failed to establish that the mark is primarily merely a surname. The Examining Attorney submitted 739 Lexis listings for the surname "Okamoto" and 33 Internet excerpts referencing persons with that surname, and also pointed to the fact that applicant's president is named Mr. Tetsuji Okamoto. Not good enough, said the Board. In re Okamoto Corp., Serial No. 85739429 (February 6, 2015) [not precedential].


The Board found that the Lexis entries for "Okamoto" did not constitute substantial evidence that the term is a common surname. In fact, it supported the finding that the term is a "relatively rare surname" in this country. That, however, does not necessarily mean that the term would not be considered primarily merely a surname.

The Internet excerpts referenced actress Tao Okamoto, Sandra Okamoto, a reporter in Columbus; Yoichi Okamoto, President Johnson's personal photographer, golfer Ayako Okamoto; 9-year old Ryan Okamoto; and several other individuals. The examining attorney contended that these excerpts demonstrated that "Okamoto" is not rare and would be perceived as a surname, but the Board was not impressed, observing this evidence does not "reflect the type of use that would outweigh the relative rareness of the surname."

The Board noted applicant's concession that its president is named "Okamoto," but it deemed irrelevant applicant's argument that the average consumer would not know that, since the Section 2(e)(4) test does include such a requirement.

As to whether "okamoto" has any non-surname significance, the record was unclear. The term has no official Japanese translation as a word, but "oka' means "hill," and "moto" means a "base." [Query: would the average American consumers know that? - ed.]

As to "look and feel," the Board was unable to tell whether the term looks and feels like a surname. [Feels like a surname to me - ed.].

Noting that the rarity of the surname is of particular importance in the Section 2(e)(4) analysis, the Board concluded that the USPTO had failed to carry its burden of proof, and so it reversed the refusal.

Read comments and post your comment here

TTABlog note: I like the reliance on "rareness" as the most important factor. As to "look and feel," looks aren't everything, and how do you "feel" a surname?

Text Copyright John L. Welch 2015.

Tuesday, February 10, 2015

Precedential No. 5: TTAB Grants Partial Summary Judgment On Laches Ground

In this consolidated cancellation proceeding alleging likelihood of confusion, dilution, and fraud, the parties filed cross-motions for summary judgment on respondent's affirmative defense of laches. Because laches is not an available defense to a fraud claim, the Board considered laches only with respect to the dilution and likelihood of confusion claims. It concluded that laches barred petitioner's dilution claim, but that as to likelihood of confusion a genuine issue of material fact as to whether confusion was inevitable precluded summary judgment. Ava Ruha Corporation dba Mother's Market & Kitchen v. Mother's Nutritional Center, Inc., 113 U.S.P.Q.2d 1575 (T.T.A.B. 2015) [precedential].


Because the public interest is served by prohibiting registrations obtained by fraud, the defense of laches does not lie against a fraud claim. Hornby v. TJX Cos., 87 U.S.P.Q.2d 1411, 1419 (T.T.A.B. 2008); see also La Republique Francaise v. Saratoga Vichy Spring Co., 191 U.S. 427, 439 (1903). However, laches is an available defense against claims of likelihood of confusion and dilution. 15 U.S.C. Section 1069; National Cable Tel. Ass'n, Inc. v. American Cinema Editors, Inc. 937 F.2d 1572, 19 U.S.P.Q.2d 1424, 1431 (Fed. Cir. 1991); Hornby, 87 U.S.P.Q.2d at 1119.

In order to establish the defense of laches, a party must show that there was undue or unreasonable delay by the other party in asserting its rights, and prejudice resulting from the delay. Bridgestone/Firestone Research Inc. v. Automobile Club de l"Ouest de la France, 245 F.3d 1359, 58 U.S.P.Q.2d 1450, 1462-63 (Fed. Cir. 2001); Lincoln Logs Ltd. v. Lincoln Pre-Cut Log Homes Inc., 971 F.2d 732, 23 U.S.P.Q.2d 1701, 1703 (Fed. Cir. 1992).

The Board first turned to a calculation of the delay. In a cancellation proceeding, laches is calculated from a date "no earlier than the date the involved mark was published for opposition (if there was actual knowledge), and no later than the issue date of the registration (when Plaintiff is put on constructive notice, see 15 U.S.C. Section 1072)." Here, the petitioner had actual knowledge of the respondent's trademark use prior to the date when the applications that issued as the challenged registrations were published for opposition (both on June 16, 2009). The petitions for cancellation were filed on August 21, 2012. Thus the period of delay was just over three years and two months. The Board concluded that this length of delay "could support a defense of laches." See, e.g., Trans Union Corp. v. Trans Leasing Int'l, Inc., 200 U.S.P.Q. 748, 756 (T.T.A.B. 1978) (finding laches based on a delay of two and one-half years).


The question, then, was whether this length of delay was undue or unreasonable. The petitioner argued that it had no reason to seek cancellation until the respondent re-directed its business to compete directly with the petitioner. It claimed that not until 2011 did it know the that respondent had more than one store, that the respondent changed the focus of its services, and that the respondent had reversed its position after an "admission of likelihood of confusion" in a third-party litigation. The respondent, however, maintained that it had continuously used its marks for its chain of grocery stores focused on the federal supplemental Food Program for Women, Infants and Children (WIC) since 1995.

The Board observed that the doctrine of progressive encroachment looks to whether the defendant "redirected its business so that it more squarely competed with plaintiff and thereby increased the likelihood of public confusion of the marks." Jansen Enters. Inc. v. Rind, 85 U.S.P.Q.2d 1104, 1116 (T.T.A.B. 2007), quoting ProFitness Physical Therapy Center v. Pro-Fit Orthopedic and Sports Physical Therapy P.C., 314 F.3d 62, 65 U.S.P.Q.2d 1195, 1199-1200 (2nd Cir. 2002).

In its registrations, the respondent identified its services as "retail grocery stores that exclusively feature foods authorized for purchase by pregnant women, new mothers and young children participating in the federal supplemental Food Program for Women, Infants and Children (WIC)." The petitioner's evidence of supposed encroachment referred merely to advertising featuring specific types of foods that the respondent was offering, but did not signal a change in the nature of the services. "For purposes of an attack on a registration, there can be no 'progressive encroachment' where the alleged encroachment is within the scope of the registration at issue."

The third-party lawsuit that the petitioner referenced likewise did not indicate that the respondent was offering service beyond those recited in its registrations. In sum, the Board found the evidence of progressive encroachment to be insufficiently probative to raise a genuine issue of fact as to whether the petitioner's delay was excusable on that ground.

The next question was whether the respondent suffered economic prejudice as a result of the delay. The Board found that, since the publication date of its applications, Respondent expanded its business by adding fifteen stores, spending $7.5 million on advertising and promotions. Petitioner argued that a genuine dispute existed as to whether any prejudice was due to Petitioner's delay, but the Board pointed out that reliance is not a element necessary to proof of economic prejudice. Bridgestone/Firestone, 58 U.S.P.Q.2d 1463. Because there was no dispute that Respondent changed its economic position during the period of delay, the Board found as a matter of law that Respondent would be subject to economic prejudice if the challenged registrations were cancelled.

Therefore, the Board concluded that Petitioner's delay in bringing its cancellation claims was unreasonable and prejudicial to Respondent, and thus laches was established.

With regard to Petitioner's dilution claim, because a dilution claim involves a personal interest of the petitioner in protecting the strength of its mark, rather than a general interest of the public in avoiding confusion, the defense of laches is available to a defendant. The Board therefore held that laches barred Petitioner's claim of dilution.

With regard to likelihood of confusion, laches will not bar a Section 2(d) claim for cancellation when confusion is inevitable. Ultra-White Co. Inc. v. Johnson Chem. Indus., Inc., 465 F.2d 891, 175 U.S.P.Q. 166, 167 (C.C.P.A. 1972); Hornby, 87 U.S.P.Q.2d at 1419, n.9. Although Petitioner failed to raise this issue, and although relevant evidence had not yet been introduced, the Board decided that the public interest in avoiding consumer confusion would be served by considering the issue.

We rely on the public interest and the possibility that evidence of confusion, when presented, might show that confusion is inevitable, as well as the particular procedural posture in which the question of laches was raised for consideration, to exercise our discretion not to find waiver. However, because Respondent has shown that there is no genuine dispute on the issue of laches, at trial Petitioner cannot prevail on a showing of mere likelihood of confusion. Rather, Petitioner will have to put in evidence of confusion that shows confusion to be inevitable, which is “an increment higher than that required for a finding of likelihood of confusion.” Turner v. Hops Grill & Bar Inc., 52 USPQ2d 1310, 1313 n.5 (T.T.A.B. 1999) (citation omitted).

And so the Board denied the cross-motions for summary judgment with regard to the likelihood of confusion claim.

The Board then ordered that proceedings be resumed on the issues of fraud and likelihood of confusion, with Petitioner having the burden to prove inevitable confusion lest the Section 2(d) claim be barred by laches.

Read comments and post your comment here

TTABlog note: If a claim is barred by the doctrine of laches, could you say the claim is "lached?"

Text Copyright John L. Welch 2015.

Monday, February 09, 2015

E.D. Va. Reverses TTAB's FLANAX Decision, Upholds Trademark Territoriality Principle

[Caveat: Marty Schwimmer and I represent Belmora LLC in this civil action for review under Section 1071]. The United States District Court for the Eastern District of Virginia reversed the TTAB's ruling in Bayer Consumer Care AG v. Belmora LLC, 110 USPQ2d 1623 (TTAB 2014) [TTABlogged here]. The TTAB had ordered cancellation of Belmora's registration for the mark FLANAX under Section 14(3) of the Lanham Act, finding that Belmora had used the mark to misrepresent the source of its naproxen sodium pain reliever "in a manner calculated to trade in the United States on the reputation and goodwill of petitioner’s mark created by its use in Mexico." The district court held that because Bayer had never used the mark FLANAX in the United States and owned no U.S. registration, it lacked standing to bring the Section 14(3) claim. Belmora LLC v. Bayer Consumer Care AG, 115 USPQ2d 1032 (E.D. Va. 2015).


In its 44-page opinion, the district court distilled the issues in the case, involving not only review of the Board's decision but Bayer's counterclaims under Section 43(a) of the Lanham Act, to one single question:

Does the Lanham Act allow the owner of a foreign mark that is not registered in the United States and further has never used the mark in United States commerce assert priority rights over a mark that is registered in the United States by another party and used in United States commerce? The answer is no.

The court dismissed Bayer's Section 43(a) counterclaims because Bayer "fails the zone-of-interests test and fails to meet the proximate cause requirement under Lexmark." Consequently,  it lacks standing to sue under Section 43(a). The court declined to exercise jurisdiction over Bayer's California state law claims for unfair competition and false advertising.

Reviewing the case law and legal commentary on Section 6bis (the well known marks provision) of the Paris Convention, the court affirmed the TTAB's earlier dismissal of Bayer's claim under Article 6bis "because Bayer's claim is implausible as the Paris Convention is not self-executing and Sections 44(b) and (h) of the Lanham Act ... do not render Article 6bis of the Paris Convention a ground for contesting trademark registration."

And finally the court granted Belmora's motion for judgment on the pleadings, reversing the TTAB's holding that Bayer had standing to seek cancellation of Belmora's registration under Section 14(3).  Again, the court found that "Bayer's interests do not fall within the zone of interests Congress intended to protect under Section 14(3) and Bayer did not sufficiently plead economic injury or an injury to business reputation proximately caused by Belmora's use of the FLANAX mark."

Read comments and post your comment here

TTABlog note: Judge Gerald Bruce Lee is also handling the civil action for review of the TTAB's REDSKINS decision.

Text Copyright John L. Welch 2015.

Sunday, February 08, 2015

What is the Likelihood of TTAB Affirmance of a Section 2(e)(1) Mere Descriptiveness Refusal?

I reviewed the TTAB's FOIA page in an attempt to determine, or at least estimate, the percentage of  Section 2(e)(1) mere descriptiveness refusals that were affirmed by the Board in calendar year 2014. I counted 98 decisions, of which 85 were affirmed and 13 reversed. This (by not means scientific) study suggests that about 1 out of 7 mere descriptiveness refusals was reversed by the Board, a number consistent with the results that I calculated in the last few years and with the estimates of others.



Two of these decision were precedential (all affirmances):
  • TOURBILLON & Design for""jewellery, horological and chronometric instruments."
  • YOUR CLOUD for cloud-computing related services.

Does this mean that practitioners are bringing many worthless appeals? That the USPTO examining attorneys are doing a good job? That the cost of an appeal is so low that it's worth a shot?

Read comments and post your comment here.

TTABlog note: Last year, the mere descriptiveness affirmance rate was about 82%. For last year's estimates, go here

Text copyright John L. Welch 2014.

Friday, February 06, 2015

TTAB Test: Is CALIFORNIA REPUBLIC Confusable With REPUBLIK OF KALIFORNIA, for Clothing?

Don Calder applied to register the mark CALIFORNIA REPUBLIC for various clothing items, but the USPTO refused registration on the ground of likelihood of confusion with the registered mark shown below, for overlapping clothing items [CALIFORNIA disclaimed in both marks]. The Examining Attorney maintained that the words are the dominant part of the cited mark, and that CALIFORNIA REPUBLIC and REPUBLIK OF CALIFORNIA are similar. How do you think this came out? In re Don Calder, Serial No. 85143799 (January 29, 2015) [not precedential].


The Board found that the design element is dominant in the cited mark, since it is much larger than the words REPUBLIK OF KALIFORNIA and is "by far the most visually significant element of the mark." Although it is true that the words in a design + word mark are often the dominant portion, that is not always true. [See, e.g., the recent REDNECK RACEGIRL decision, In re Covalinski TTABlogged here].

In this case, due to the large size of the design element, we find that the design and wording REPUBLIK OF KALIFORNIA work together to create the overall commercial impression described below as a former Soviet state, such that the wording does not dominate the design. Moreover, to the extent Applicant’s and Registrant’s goods are articles of clothing, “consumers would be likely to encounter the mark in a retail setting on hang tags or neck labels. In that context the visual impression of the mark is likely to be more important." [quoting Covalinski].

The order in which the words appear in the two marks, and the use of the letter "K" in the cited mark, result in differing appearances and connotations; the word portion of the cited mark calls to mind states of the former Soviet Union, whereas the applied-for mark does not.

And so the Board reversed the refusal to register.

Read comments and post your comment here

TTABlog note: How did you do, comrade?

Text Copyright John L. Welch 2015.

Thursday, February 05, 2015

TTAB Test: Are Sandwiches and Vegetable Salads Related for Section 2(d) Purposes?

The USPTO refused registration of the mark THE LAFAYETTE for sandwiches, finding it likely to cause confusion with the mark LAFAYETTE, registered for vegetable salads. On appeal, applicant argued that sandwiches are main dishes, whereas vegetable salads are side dishes, and that the term THE in THE LAFAYETTE has source-identifying significance. How do you think this came out? In re The Express Cafe & Bakery, LLC dba Goose Feathers, Serial No. 85862485 (February 3, 2015) [not precedential].


The marks: Applicant maintained that, for sandwiches, the word THE is significant because consumer are accustomed to sandwich marketing that includes the word THE. The Board did not bite. Applicant uses LAFAYETTE both with and without THE, and it is therefore unlikely that consumers will place any weight on the article. Second, consumers are not likely to see THE as source-identifying even if it is the practice to use THE as part of a sandwich name. And third, even those consumers who are aware of the naming practice for sandwiches will likely assume, when they see the mark LAFAYETTE for a salad, that the word THE has been omitted because the mark is not being used with a sandwich.

Applicant next argued that LAFAYETTE connotes "something foreign and may furthermore directly implicate a French hero of the American revolution," while THE LAFAYETTE "connotes very different domestic references." The Board, however, found it unlikely that consumers will spend much time considering the nuances of the word THE, and under actual marketing conditions will not  remember whether a mark has or does not have the word THE.

Finally, applicant asserted that the marks differ because in applicant's mark the "LA" part of LAFAYETTE may be perceived as the French article meaning "the," and so consumers will confront the incongruity of Applicant's mark being "THE the FAYETTE." The Board pooh-poohed that argument, pointing to applicant's use of both LAFAYETTE and THE LAFAYETTE on its specimen of use, and to the fact that LAFAYETTE will be recognized as the name of a Revolutionary hero. In short, consumers are not likely to parse the name LAFAYETTE as applicant suggested.

And so the Board found the marks "extremely similar in appearance and pronunciation and essentially identical in connotation and commercial impression."

The goods: Five third-party registrations covering both sandwiches and salads helped convince the Board that the goods are related. Applicant asserted that sandwiches are main dishes while salads are side dishes, but the Board refused to "get mired in an extensive discussion of the similarities and differences of salads and sandwiches." The evidence showed that sandwiches and salads may be marketed "as variations of each other."

The USPTO's website evidence was not helpful because it referenced restaurants offering both sandwiches and salads, and it was not clear that the items were sold under a trademark identifying the product, or whether the mark identified just the restaurant services.

The Board concluded from the evidence that pre-packaged sandwiches and salads may be sold in grocery stores, conveniences stores, truck stops, etc. Even if they were sold in separate sections of a store, the Board saw no reason why a customer might not grab a sandwich and a salad "to go."

Thus the duPont factors concerning the relatedness of the goods and the channels of trade supported the refusal. The conditions of person did also, since sandwiches and salads are inexpensive items not likely to be purchase under close examination. And the mark LAFAYETTE is arbitrary when used with salads, and therefore is a conceptually strong mark.

Considering the relevant duPont factors, the Board found confusion likely and it affirmed the Section 2(d) refusal.

Read comments and post your comment here

TTABlog note: What do you think?

Text Copyright John L. Welch 2015.

Wednesday, February 04, 2015

Feb. 10 Webinar: Appeals from a PTO Final Refusal - TTAB and Beyond

Yours truly will participate as a panelist, along with Jess Collen and Helen Minsker, in a Strafford Publication's webinar entitled "Whether and How to Appeal a PTO Final Refusal: TTAB and Beyond" on Tuesday, February 10, 2015 at 1 PM - 2:30 PM (EST). For details, click on this link.


The other two panelists:

Jess M. Collen, Partner, Collen IP, Ossening, New York. Mr. Collen has been active in IP practice for 25 years and is highly involved in the profession, having acted in many capacities, including as a member of the Executive Committee and Board of Directors of the INTA. His areas of practice include trademark, copyright and unfair competition law, federal court litigation, and actions before the USPTO. Mr. Collen’s experience includes anti-counterfeiting, patent litigation, licensing, software protection, and other related matters.

Helen Hill Minsker, Banner & Witcoff, Chicago. Ms. Minsker provides assistance to clients concerning a broad range of issues arising under trademark and unfair competition laws, as well as copyright law. Her experience in these fields of law includes counseling, prosecution and registration of applications before the USPTO and the U.S. Copyright Office, Internet, licensing, enforcement, oppositions and cancellations, and litigation in the courts. She also counsels clients in protecting their trademark portfolios internationally. Ms. Minsker has served on both the INTA and AIPLA Board of Directors.
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TTAB Test: Is WORLDBROWSER Merely Descriptive of an Online Travel Website?

Douglas A. Shachnow applied to register the mark WORLDBROWSER for an online travel information website for travel agents, but the USPTO refused registration, finding the mark merely descriptive of the services under Section 2(e)(1). Mr. Shachnow argued that the mark is a double entendre, one meaning being "an individual who browses the world." How do you think he fared on his trip to the TTAB? In re Douglas A. Shachnow, Serial No. 85717182 (February 2, 2015) [not precedential].


Examining Attorney Karen K. Bush asserted that WORLD "refers to the earth, which merely denotes the scope of the travel information." She also relied on several registrations in which the word "world" is disclaimed for travel-related services. Applicant Shachnow pointed to six registrations in which "world" was not disclaimed, but the Board distinguished those registrations because the marks involved were unitary marks in the form of slogans (e.g., TRAVEL THE WORLD ONE HOP AT A TIME), as to which individual words are not disclaimed.

The Board concluded that WORLD immediately describes a feature of applicant's services, namely that the information relates to world-wide travel.

As for the word BROWSER, both the examining attorney and the applicant provided these definitions: (1) one that browses; (2) a computer program for accessing sites or information on a network (as the World Wide Web). The Board found that, since a "browser program" is the generic name of software that allows one to scroll through documents or databases, and since applicant's services provide a database of world travel information and links to websites, the term "browser" is descriptive of the services.

When combined, the terms WORLD and BROWSER retain their descriptive connotations, and the combination is itself descriptive.

Applicant Shachnow contended that the mark is a double entendre: "on the one hand, an individual who browses the world through traveling and, on the other, goods that allow one to access a website containing information about the world." The Board, however, found, that both meanings are merely descriptive of applicant's services, and so the double entendre argument went nowhere.

[T]he mark WORLDBROWSER immediately conveys a use of Applicant's services, which is to scan through Applicant's website and collection of data thereon to obtain travel information regarding many countries. The other connotation of the mark is that Applicant's services consist of the provision of access to a database relating to world travel information.

And so the Board affirmed the refusal.

Read comments and post your comment here

TTABlog note: How did you do? Do you think this is a WYHA?

Text Copyright John L. Welch 2015.

Tuesday, February 03, 2015

TTAB Posts February 2015 Hearing Schedule

The Trademark Trial and Appeal Board has scheduled five (5) oral hearings for the month of February, as listed below. The hearings will be held in the East Wing of the Madison Building, in Alexandria, Virginia. The hearing schedule and other details regarding attendance may be found at the TTAB website (lower right-hand corner)]. Briefs and other papers for these cases may be found at TTABVUE via the links provided.



February 5, 2015 - 2 PM: Publix Asset Management Company v. The Great Atlantic & Pacific Tea Company, Inc., Oppositions Nos. 91186148 and 91186863 [Section 2(d) opposition to registration of GREEN WAY for a wide range of products, including cosmetics, olive oil, pasta sauce, fresh vegetables, charcoal, food supplements, batteries, paper towels, tea, pet food, and soda pop, in view of the registered mark GREENWISE for grocery store services and a wide range of products, including tomato sauce, paper towels, nutritional supplements, and charcoal briquettes].


February 18, 2015- 11 AM: In re C. H. Hanson Company, Serial No. 77983232 [Section 2(d) refusal to register C.H. HANSON for "Hand tools, namely, chalk line reels; Hand tools, namely, squares; Hand-operated sharpening tools and instruments; Hand-operated tin snips; Pliers; Snips," in view of the registered mark HANSON for "Die taps and die sets, taps and tap sets, all the foregoing for use with machine tools," and "Hand tools, namely, wrenches, and accessories for wrenches, namely, die taps and die sets, taps and tap sets"].



February 24, 2015 - 2 PM: In re Campagnolo S.R.L., Serial No. 85168469 [Section 2(d) refusal of BULLET for "Bicycle parts, components and accessories, namely, bicycle wheels, rims and spokes for bicycle wheels, hubs, fast-locking hubs for bicycle wheels, brakes, tires, tubular tires, and inner tubes," in view of the registered mark BULLIT for "bicycle and bicycle frames"].



February 25, 2015 - 10 AM: In re Johnson & Johnson, Serial No. 85286071 [Refusal to register EARNING TRUST WITH EVERY BOTTLE for "Facial and skin cleansers; facial and body washes; soaps; shampoos; body lotions" on the ground that the specimen of record (a coupon) does not show the applied for phrase in use as a trademark].


February 26, 2015 - 10 AM: Pandora Jewelry, LLC v. Pandora's Makeup Box Inc., Opposition No. 91196078 [Opposition to registration of PANDORA'S for cosmetics and for retail and online store services featuring cosmetics, in view of the registered mark PANDORA for jewelry and retail stores featuring jewelry].


Read comments and post your comment here.

TTABlog note: Any predictions?

Text Copyright John L. Welch 2015.

Monday, February 02, 2015

Precedential No. 4: TTAB Affirms 2(a) and 2(c) Refusals of "PRINCESS KATE" and "ROYAL KATE" for Clothing

The Board affirmed refusals to register PRINCESS KATE and ROYAL KATE for cosmetics jewelry, handbags, bedding, and clothing, finding that the marks falsely suggests a connection with Catherine, Duchess of Cambridge, the wife of Prince William of England, in violation of Section 2(a), and further finding that, because the marks consist of or include a name identifying a particular living individual without her consent, registration was barred by Section 2(c). In re Nieves & Nieves LLC113 USPQ2d 1629 and 113 USPQ2d 1639 (TTAB 2015) [precedential].


Non-US evidence: The examining attorney submitted some evidence from foreign news sources, which evidence had some probative value because this case concerned "perception of the general U.S. public — the relevant consumers of the goods in the application — regarding the identity of a celebrity who lives and travels outside of the United States." Moreover, the Board observed, many American consumers utilize the Internet to gather news and information and thus may access these foreign sources.

Section 2(a): To determine whether Applicant’s marks falsely suggested a connection with Kate Middleton under Section 2(a), the Board analyzes whether the evidence of record satisfies the following four-part test:

(1) whether the mark is the same as or a close approximation of Kate Middleton's previously used name or identity;
(2) whether the mark would be recognized as such by purchasers, in that it points uniquely and unmistakably to Kate Middleton;
(3) whether she is not connected with the activities performed by the applicant under the mark; and
(4) whether Kate Middleton's name of identify is of sufficient fame or reputation that when the mark is used with applicant’s goods, a connection with her would be presumed.
See In re Pedersen, 109 U.S.P.Q.2d 1185, 1188 (T.T.A.B. 2013); In re Jackson Int’l Trading Co., 103 U.S.P.Q.2d 1417, 1419 (T.T.A.B. 2012).

Applicant argued that PRINCESS KATE and ROYAL KATE are not close approximations of KATE MIDDLETON'S name or identity because she is not, in fact, a princess, and she never used either name. The Board, however, pointed out that "a term may be considered the identity of a person even if his or her name or likeness is not used. All that is required is that the mark sought to be registered clearly identifies a specific person."

We take this opportunity to make explicit what was implicit in our prior decisions in Pitts and In re Urbano , 51 U.S.P.Q.2d 1776 (T.T.A.B. 1999): the first prong of the false suggestion of a connection test inquires into whether applicant’s mark is the same as or a close approximation of the name or identity of a particular person other than the applicant, whether or not the person actually “used” the name or identity himself or herself.

Numerous media references demonstrated that Kate Middleton has been called "Princess Kate" and "Royal Kate," and thus the marks PRINCESS KATE and ROYAL KATE were close approximations of the identity of Kate Middleton.

The goods in the applications reinforced the conclusion that the marks uniquely and unmistakably point to Kate Middleton, because she was known as a fashion trendsetter. Applicant acknowledged that Kate Middleton was not associated with applicant's goods, nor did she consent to use of her identity.

The evidence established that Kate Middleton, as a member of the British Royal Family, was the subject of great public interest in the United States and throughout the world. "As the evidence establishes, the media reports what she is wearing, where she goes and what she purchases." The Board therefore found that Kate Middleton’s identity was of sufficient fame or reputation that when Applicant’s mark PRINCESS KATE and ROYAL KATE are used in connection with Applicant’s goods, a connection with Kate Middleton will be presumed.

And so the Board found that both marks falsely suggested a connection with Kate Middleton, and it therefore affirmed the Section 2(a) refusal.

Section 2(c): This Section of the Lanham act bars registration of a mark that "[c]onsists of or comprises a name, portrait, or signature identifying a particular living individual except by his [sic] written consent."

A consent is required only if the individual bearing the name in the mark will be associated with the mark as used on the goods or services, either because: (1) the person is so well known that the public would reasonably assume a connection between the person and the goods or services; or (2) the individual is publicly connected with the business in which the mark is used.

For purposes of this section, a "name" does not have to be a full name, but may be a nickname, stage name, or the like. When the individual identified is famous or well-known, it is not necessary to show some connection between the goods or services involved and the individual.

Particularly pertinent to the case at hand was In re Steak & Ale Rest. of Am., Inc., 185 U.S.P.Q. 447, 448 (T.T.A.B. 1975), in which the Board affirmed a Section 2(c) refusal of the mark PRINCE CHARLES for fresh and cooked meat, because the proposed mark identified a particular well-known living individual whose consent was not of record.

The Board found that the two marks at issued consisted of the name of a particular living individual, and because Kate Middleton has not consented to the use and registration of that name, the Board affirmed the Section 2(c) refusal.

Read comments and post your comment here

TTABlog note: I haven't figured out why the Board did not consolidate these appeals and issue one opinion.

Text Copyright John L. Welch 2015.