Precedential No. 17: Finding Abandonment of Opposer's Mark, TTAB Dismisses ARMBRUSTER STAGEWAY Opposition

In an exhausting exhaustive 61-page opinion, the TTAB dismissed this Section 2(d) opposition to registration of the mark ARMBRUSTER STAGEWAY for "vehicles, namely, customized limousines," finding that opposer had abandoned its pleaded mark ARMBRUSTER/STAGEWAY for limousines, prior to applicant's constructive first use date (December 4, 2012. The Board found opposer's testimony and evidence to be riddled with inconsistencies and contradictions as to whether it ever used the mark, and totally lacking as to its intent to resume use. Executive Coach Builders, Inc. v. SPV Coach Company, Inc., Opposition No. 91212312 (June 21, 2017) [precedential] (Opinion by Judge Hightower).

Under Section 45 of the Trademark Act, a mark is deemed to be abandoned “[w]hen its use has been discontinued with intent not to resume use.” Nonuse for three consecutive years constitutes prima facie evidence of abandonment, triggering a rebuttable presumption that the mark was abandoned without intent to resume use. The party contesting the claim of abandonment must come forward with evidence of use, or with evidence of intent to resume use. The ultimate burden of persuasion, however, remains with the party claiming abandonment.

The original Armbruster/Stageway company dates back to 1966. Opposer Executive Coach purchased the ARMBRUSTER/STAGEWAY mark and other assets in 1993. Its president testified at one point that from 1993-1998 approximately 20% of the cars bore the ARMBRUSTER/STAGEWAY badge, but later testified that he was uncertain as to the number. Opposer had no documents regarding use of the mark on cars: no invoices, photographs, or customer or sales records. Its president testified at one point that opposer ran out of badges by 2011, but later stated that the company still had some badges at the time of trial, although it provided none.

Nonuse: The Board observed that the testimony of a single witness may be sufficient to establish priority, but it “should not be characterized by contradictions, inconsistencies, and indefiniteness.” Here, however, “the testimony is indefinite and internally consistent; unsupported by documentary evidence; and contradicted by the documentary evidence that is of record, as well as by the clear and consistent testimony of eight other trial witnesses.” The testimony of opposer’s president, the Board observed, was “consistent with a subjective desire to reserve a right in the ARMBRUSTER/STAGEWAY mark.” However, "[T]he Lanham Act was not intended to provide a warehouse for unused marks.”

The Board found by a preponderance of the evidence that the mark “was not used on vehicles in the ordinary course of trade after Opposer purchased the company in 1993.”

Opposer claimed that it used the subject mark in other ways in connection with custom vehicle manufacturing and sales services: in vehicle warranty manuals; on signs, plaques, and memorabilia displayed in opposer’s plant; on a trade show banner; in two domain names (armbrusterstageway.com and armbrusterstagewaylimousines.com); and in association with replacement parts.

The Board, however, found these uses to be “isolated and de minimis,” and “insufficient to constitute bona fide use of [the] mark in the ordinary course of trade.” Opposer did not contend that it took orders for ARMBRUSTER/STAGEWAY cars in association with the banner. The domain names, per se, did not identify opposer’s goods or services. The sale of unbranded replacement parts for ARMBRUSTER/STAGEWAY vehicles is “insufficient to maintain rights in the mark.” The displays in opposer’s plant merely reflect the historical use of the ARMBRUSTER/STAGEWAY mark on cars.

Therefore, the Board found that opposer presumably “abandoned the ARMBRUSTER/STAGEWAY mark through nonuse by at least 1996, that is, through nonuse for three consecutive years after Opposer apparently purchased the mark.” The burden of production shifted to opposer to produce evidence that it intended to resume use.

Intent to Resume Use: To prove that its nonuse of the mark was excusable, opposer was required to provide evidence that its activities were “those of a reasonable business with a bona fide intent to use a mark in U.S. commerce would have undertaken,” and that it planned to use the mark in the “reasonably foreseeable future.”

Here there was no evidence that opposer “developed an intent to resume commercial use of the ARMBRUSTER/STAGEWAY mark in the reasonably foreseeable future within the three-year period of nonuse from 1993 to 1996.”

Conclusion: The Board found that opposer abandoned the subject mark by 1996 and did not resume use of the mark prior to applicant’s constructive priority date of December 4, 2012.

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TTABlog note: Hat tip to FOTTABlog Rebeccah Gan, applicant's counsel.

Text Copyright John L. Welch 2017.

Two Genericness Cases: BAGCORP and PATINA - Can You Guess What Goods?

In two recent genericness cases, the Board affirmed a refusal to register BAGCORP and sustained a petition for cancellation of a registration for PATINA, both on the ground of genericness. Can you guess what the goods were in each case?

In re BAG Corp, LLC d/b/a BAGCORP, Serial No. 86438780 (June 21, 2017) [not precedential) (Opinion by Judge Adlin). This applicant sought to register BAGCORP for "flexible intermediate sacks or bags for storage and transportation of materials in bulk." [Did you guess that?] There was no dispute that the genus of the goods was as described in the identification of goods. But does the public understand BAGCORP to refer to that genus of goods?

The evidence showed that applicant sells its bags to a wide range of businesses in the agricultural, waste, construction, transportation, landscaping, and food industries, and other industries, all in need of bags for storage and transportation.

Obviously the word "bags" is generic because applicant uses the word in its identification of goods. Moreover, applicant prominently uses that word generically in selling its goods. [What a surprise! - ed.]. When the words "bag" and "corp" are combined the relevant public will understand the term to refer to a company that sells bags. There was no evidence that BAGCORP has any other meaning. On the other hand, Examining Attorney Won T. Oh provided evidence that others use the term "bag corp." or variations thereof, generically.

The Board found this case to be similar to the ELECTRIC CANDLE COMPANY case [TTABlogged here], where that term was found to be generic for light bulbs, light fixtures, and related goods. The Board there held that the addition of the company designation had no significance. There was no evidence that any other entity used the entire phrase.

Although applicant was correct that its goods are not referred to as BAGCORP, "the relevant public would nonetheless understand [BAGCORP] to refer to a company that offers [bags]."  The term must be "left available for other such companies selling [bags]."

And so the Board affirmed the genericness refusal.

Rheinzink GmbH & Co., KG v. Western States Decking, Inc., Cancellation No. 92059862 (June 21, 2017) [not precedential) (Opinion by Judge Pologeorgis). In a 32-page opinion, the Board found PATINA to be generic for "metal roofing; metal roofing panels; metal roofing tiles; metal tiles for walls; ceilings," and it ordered cancellation of respondent's Supplemental Registration. [Did you guess that?]

The Board again found that the identification of goods defines the applicable genus. Relevant consumers include both industry professionals and non-professionals. The question, then, was whether the primary significance of PATINA to the relevant purchasing public is the class or category of goods identified in the challenged registration.

"Patina" is defined as a thin coating or layer, specifically an incrustation layer resulting from an extended period of weathering or burial, or a green film produced by oxidation of bronze and copper.

Petitioner submitted a number of examples of use of PATINA in connection with tiles and roofing: e.g., "Patina Green" and "Tropical Patina" metal roofing; "Natural Patina painted metal architectural systems"; "Natural Patina," "Antique Patina" and "Bronze Patina" insulated roof and wall panels. Petitioner also provided a number of publications evidencing that "patina" is "widely understood and used by the relevant trade and public to identify architectural metals, including the metal goods identified in Respondent's registration, having a desirable, aged appearance ...."

Moreover, respondent itself uses "patina" in a generic manner, referring to one of its products as "Painted Panels That Look Like Patina'd Copper." One of petitioner's experts testified that "patina" refers to discoloration on the surface of metal, and that purchasers commonly use "patina" generically to reference the products they are seeking. A linguistic expert opined that the noun "patina" is used by the general public in a generic sense in connection with metal architectural elements rather than associating it with a single source.

Respondent offered no evidence that the relevant public ever uses PATINA to refer to goods from a single source.

The Board concluded that, at a minimum, PATINA is generic for a type of metal roofing or tile. See In re Central Sprinkler Co., where ATTIC was found to be generic for a category of fire sprinklers. The Board therefore granted the petition for cancellation.

Read comments and post your comment here.

TTABlog comment: The ATTIC case is a good one to remember. The term referred to a sub-genus of fire sprinklers. I think of goods displayed in a store, and whether there would be an aisle sign in the "sprinkler" section, pointing to the area of the store displaying "attic" sprinklers.

Text Copyright John L. Welch 2017.

TTABlog Test: Is GOLDENBERRY Merely Descriptive of Fresh Fruit?

The USPTO refused registration of  GOLDENBERRY, finding the applied-for mark to be merely descriptive of "fresh fruits." Applicant appealed, arguing that its fruit is yellow, not golden, and is properly called “Gooseberry” or “Cape Gooseberry.” How do  you think this came out? In re Volcano Produce, Inc., Serial No. 86321169 (June 20, 2017) [not precedential] (Opinion by Judge Quinn).

Examining Attorney Michael Eisnach maintained that GOLDENBERRY merely describes Applicant’s fruit: a berry that is golden in color. He pointed to use of the term by the media and by others in the fruit industry, as well as to dictionary excerpts, an item from Wikipedia, portions of Applicant’s website, and third-party website pages. The Board highlighted three examples of Internet use:

"Though new to the market in the U.S., golden berries have a long history of exportation and use in Europe, the Middle East, and China." (renegadehealth.com)

"Once you learn about aronia berries and golden berries, both of which are increasingly available in stores and online, you’ll be chomping at the bit to sample them. (people.com);

"Golden berries, also known as Physalis peruviana, is South American fruit that’s highly concentrated with nutrients and bioactive compounds." (globalhealingcenter.com).

Applicant argued that "[a] fair degree of imagination is required to make the leap from the mark to what goods are involved," but the Board pointed out for the umpteenth time that the mark must be considered not in the abstract but in the context of the identified goods.

The record confirmed that applicant's fruit is also called "Cape Gooseberry" and "Gooseberry," but, of course, a product may be described by more than one merely descriptive term or may have more than one name. The evidence "clearly shows that another commonly used name for the fruit is 'goldenberry' or 'golden berry.'" And that was not all she wrote:

In addition to being the name of the fruit, the evidence establishes that the term is merely descriptive of a berry that is golden in color ("deep yellow" as described in the dictionary ...).

Applicant mainly relied on the U.S. Department of Agriculture’s Fresh Fruit and Vegetables Manual (2d ed. 2012), which includes listings for "Cape Gooseberry" and "Gooseberry, but no entry for "goldenberry" or golden berry." Applicant contended that "the gossamer wings of tabloid pages [Applicant’s characterization of the Examining Attorney’s evidence] should [not] be allowed to serve as a substitute for the agricultural oracle that is the USDA." The Board was not impressed.

Notwithstanding this omission, the plethora of recent third-party uses of the term “goldenberry” in the fruit industry outweighs the probative value of this manual, which was issued five years ago.

Considering all the evidence, the Board concluded that GOLDENBERRY is merely descriptive of fresh fruit.


Read comments and post your comment here.

TTABlog comment: Is this a WYHA?

Text Copyright John L. Welch 2017.

VAGISAN Not Confusable With VAGISIL for Feminine Products, Says TTAB

The Board dismissed this opposition to registration of VAGISAN for various feminine hygiene products, finding no likelihood of confusion with the registered mark VAGISIL for overlapping products. The Board, relying on proof of applicant's capacity to produce its products, also dismissed opposer's claim that applicant lacked a bona fide intent to use the mark when it filed the opposed application. Combe Incorporated v. Dr. August Wolff GmbH & Co. KG Arzneimittel, Opposition No. 91209708 (June 19, 2017) [not precedential] (Opinion by Judge Bergsman).

Fame: Opposer asserted that VAGISIL is a famous mark but its proofs fell short. It proved use of the mark since the 1970's, substantial nationwide sales, a 50% market share for its powders and cream, a 90% share for anti-itch wipes, and substantial advertising expenditures. However, the Board found that opposer's commercial success does not make the VAGISIL trademark famous. There was no testimony or evidence regarding the size of the market or the percentage of women who purchase intimate feminine produce, and no evidence comparing opposer's advertising expenditures to those of comparable products. Although opposer's sales and market share were impressive, the Board could only speculate about the actual impact of opposer's mark on consumer perception.

Strength:  The prefix VAGI- is "obviously and indisputably highly descriptive when applied to a vaginal product." Third party registrations and uses of VAGI-formative marks showed that the VAGI-prefix means "something related to intimate feminine hygiene products (i.e., vaginal)." Also, relevant consumers have been exposed to these marks and products. Although there was no evidence regarding the extent of use of those marks, the number of them was sufficient to support the finding that "the VAGI-prefix is used to create a trademark that suggests an intimate feminine product."

The strongly suggestive nature of the VAGI-prefix (i.e., referring to intimate feminine products) means that Opposer’s mark VAGISIL cannot bar the registration of every mark beginning with a VAGI-prefix used in connection with intimate feminine hygiene products despite the commercial strength of Opposer’s mark. Marks incorporating the VAGI-prefix, including Opposer’s mark VAGISIL, will bar the registration of marks as to which the resemblance to [Opposer’s mark] is striking enough to cause one seeing it to assume that there is some connection, association or sponsorship between the two."

Goods/Channels: Because the goods overlap, the Board must presume that the channels of trade and classes of purchasers are the same.

Sophistication of Customers: This factor favored applicant because consumers exercise considerable care in purchasing these products.

The marks: The Board noted that when the common portion of a mark is weak, consumers may distinguish the marks based on otherwise minor differences. SAN and SIL are not similar. Therefore the marks in their entireties are distinguishable.

Other factors: The fact that applicant opposed the registration of VAGISIL in the UK is irrelevant here. In any case, contrary positions taken in other proceedings merely add shade and tone to the total picture before the decision maker. The Board is directed to decide the case on the record before it, and that duty may not be delegated to another body.

Conclusion: Balancing the relevant du Pont factors, the Board found that VAGISAN is not likely to cause confusion with opposer's mark VAGISIL.

Bona Fide Intent to Use: Applicant had not advertised or sold its products in the United States, nor did it have a written marketing plan for the United States. However, applicant has been in business since 1998 selling its products in Germany and other countries. An applicant's capacity to make or market the involved goods is evidence supporting a bona fide intent to use. Moreover, applicant met with a US company to discuss distribution of the products in this country, contemporaneous with the filing of the subject application.

The Board concluded that applicant did have a bona fide intent to use the mark "in a real and legitimate commercial sense" with it filed the subject application. And so the Board dismissed this claim as well.

Read comments and post your comment here.

TTABlog comment: The Board found the capacity to market a product to be evidence of bona fide intent in Swatch AG v. M. Z. Berger & Co., 108 USPQ2d 1463, 1477 (TTAB 2013), aff’d 114 USPQ2d 1892 and in Wet Seal, Inc. v. FD Mgmt., Inc., 82 USPQ2d 1629, 1643 (TTAB 2007).

Text Copyright John L. Welch 2017.

Supreme Court Declares Disparagement Provision of Section 2(a) Unconstitutional

In case you haven't heard, the Supreme Court ruled yesterday that the disparagement provision of Section 2(a) of the Trademark Act is facially unconstitutional because it violates the Free Speech clause of the First Amendment. "It offends a bedrock First Amendment principle: Speech may not be banned on the ground that it expresses ideas that offend." Matal v. Tam, No. 15-1293 (June 19, 2017).

The Slants album cover
Simon Tam's application to register the mark THE SLANTS for a musical band was refused registration under Section 2(a), which in pertinent part bars the registration of marks that may "disparage ... or bring into contemp[t] or disrepute" and "persons, living or dead." The TTAB affirmed the refusal [here], but the CAFC reversed [here].

The Supreme Court, in an opinion by Justice Alito, observed that federal registration "confers important legal rights and benefits on trademark owners who register their marks." B&B Hardware, 575 U.S. ___, at ___. Registration serves as constructive notice of a registrant's claim of ownership, provides prima facie evidence of the validity of the mark and its registration and of the owner's exclusive right to use the mark, enables a mark to be rendered "incontestable" after five years of use, and allows the owner to stop importation of infringing goods.

The Court thoroughly rejected the Government's arguments that trademarks are government speech, that trademarks are a form of government subsidy, and that the disparagement clause should be tested under a new "government-program" doctrine. The Court observed that even in situations where some content- and speaker-based restriction may be allowed, "viewpoint discrimination" is forbidden.

Our cases use the term “viewpoint” discrimination in a broad sense, ... and in that sense, the disparagement clause discriminates on the bases of “viewpoint.” To be sure, the clause evenhandedly prohibits disparagement of all groups. It applies equally to marks that damn Democrats and Republicans, capitalists and socialists, and those arrayed on both sides of every possible issue. It denies registration to any mark that is offensive to a substantial percentage of the members of any group. But in the sense relevant here, that is viewpoint discrimination: Giving offense is a viewpoint.

The Government argued that all trademarks are commercial speech and thus subject to relaxed scrutiny under the First Amendment, as outlined in Central Hudson Gas Elec. Corp. v. Public Serv. Comm’n of N. Y., 447 U. S. 557 (1980). The Court avoided that question because it found that the disparagement clause of Section 2(a) "cannot withstand even Central Hudson review."

Under Central Hudson, a restriction of speech must serve "a substantial interest," and it must be "narrowly drawn." Id., at 564–565 (internal quotation marks omitted). This means, among other things, that "[t]he regulatory technique may extend only as far as the interest it serves." Id., at 565. The disparagement clause fails this requirement.

The Government claimed an interest in preventing speech that expresses offensive ideas, but that position "strikes at the heart of the First Amendment." Demeaning speech may be hateful, but the Constitution protects the freedom to express hateful thought. The Government also claimed another interest is to protect the orderly flow of commerce, since discriminatory conduct has an adverse effect on commerce. But, the Court pointed out, the disparagement provision is not "narrowly drawn to drive out invidious discrimination." It applies to any trademark that disparages any person, group, or institution. "It is not an anti-discrimination clause; it is a happy-talk clause," and goes further than necessary to serve the asserted interest.

The Court therefore held the disparagement provision of Section 2(a) to be unconstitutional on its face.

In a concurring opinion, Justice Kennedy observed that "[t]he central purpose of trademark registration is to facilitate source identification."

To serve that broad purpose, the Government has provided the benefits of federal registration to millions of marks identifying every type of product and cause. Registered trademarks do so by means of a wide diversity of words, symbols, and messages. Whether a mark is disparaging bears no plausible relation to that goal.

Read comments and post your comment here.

TTABlog comment: Not a surprising outcome, but one that is not welcomed by many. Next up: the "scandalous and immoral" provision of Section 2(a). The FUCT appeal (In re Brunetti is currently suspended at the CAFC. In a January 2016 letter [here], the Director of the USPTO recommended that the case be remanded to the USPTO because the reasoning in the CAFC's Tam decision "requires the invalidation of Section 2(a)’s prohibition against registering scandalous and immoral marks as well."

Text Copyright John L. Welch 2017.

Precedential No. 16: TTAB Affirms Refusal of PHARMACANN for Medical Marijuana Services Due to Illegality under CSA

The Board affirmed refusals to register PHARMACANN and PHARMACANNIS for "Retail store services featuring medical marijuana" and for "Dispensing of pharmaceuticals featuring medical marijuana" on the ground that applicant lacked a bona fide intent to use the marks in commerce because the recited services are prohibited by a federal statute and cannot be in lawful use. Although Congress has forbidden the Department of Justice from expending any funds to prevent any state that has legalized medical marijuana from implementing its own laws, that prohibition is temporary and the law could be changed at any time. In re PharmaCann LLC, Serial Nos. 86520135 and 86520138 (June 16, 2017) [precedential] (Opinion by Judge Larkin).

In order for a mark to qualify for registration, the use of the mark in commerce must be "lawful." In re JJ206, LLC, 120 USPQ2d 1568, 1569 (TTAB 2016). If the goods/services are illegal under federal law "the applicant cannot use its mark in lawful commerce, and it is a legal impossibility for the applicant to have the requisite bona fide intent to use the mark." Ibid.. The Examining Attorney maintained that the applications at issue here involve per se violations of federal law because the dispensing of marijuana is illegal under the federal Controlled Substances Act ("CSA"), 21 U.S.C. §§ 801 et seq. [The CSA uses the spelling "marihuana."]

Applicant put forth two principal arguments: first, that the Departments of Justice has announced [in the so-called "Cole Memorandum"] that it would not prosecute caregivers for providing medical marijuana or individuals for using medical marijuana, so long as the "actions are in clear and unambiguous compliance with existing state laws providing for the medical use of marijuana;" and second that Congress "has taken the same position as the Department of Justice,” in several Appropriations Acts, by prohibiting  the Department of Justice from expending funds to prevent states that have legalized medical marijuana (including Applicant’s home state of Illinois) from implementing their own state laws.

Applicant's first argument, the Board pointed out, "is foreclosed by our decision in JJ206, in which we 'reject[ed] Applicant’s argument that its use and intended use of the mark are lawful based on the [Cole] memorandum.'" 120 USPQ2d at 1571. There the Board held that the Cole Memorandum by its terms was "intended only 'as a guide to the exercise of investigative and prosecutorial discretion' and specifically provide[d] that '[n]either the guidance herein nor any state or local law provides a defense to a violation of federal law, including any civil or criminal violation of the CSA.'" Id. n.18 (quotation omitted). The Board then ruled that the conclusions reached in JJ206 regarding recreational marijuana applied equally to medical marijuana. "In both contexts, the Cole Memorandum lacks the force of law and “does not and cannot override the CSA." Id.

Applicant's second argument, albeit novel, was equally unsuccessful. The Board observed that in United States v. McIntosh, 833 F.3d 1163, 1169-70 (9th Cir. 2016), the United States Court of Appeals for the Ninth Circuit decided “whether criminal defendants may avoid prosecution for various federal marijuana offenses on the basis of a congressional appropriations rider [sometimes called the Rohrabacher-Farr Amendment] that prohibits the United States Department of Justice from spending funds to prevent states’ implementation of their own medical marijuana laws.”

The court ultimately concluded that the answer was “yes” if “their conduct was completely authorized by state law, by which we mean that they complied with all relevant conditions imposed by state law on the use, distribution, possession, and cultivation of medical marijuana.” Id. at 1179. In doing so, however, the court also concluded that the Appropriations Acts and the Rohrabacher-Farr Amendment did not make medical marijuana legal under the CSA.

The Board found the court's reasoning to be persuasive: although the Department of Justice is currently prohibited from spending funds for prosecution of those who are in compliance with state law, Congress could change its mind tomorrow. The court further noted: "Moreover, a new president will be elected soon, and a new administration could shift enforcement priorities to place greater emphasis on prosecuting marijuana offenses." In any event, the CSA is still the law.

Nor does any state law "legalize" possession, distribution, or manufacture of marijuana. Under the Supremacy Clause of the Constitution, state laws cannot permit what federal law prohibits. U.S. Const. art VI, cl. 2. Thus, while the CSA remains in effect, states cannot actually authorize the manufacture, distribution, or possession of marijuana Such activity remains prohibited by federal law. United States v. McIntosh at 1180 n.5

The Board observed that there may be support in Congress for reclassification of medical marijuana under the CSA to a status that would make its possession, distribution, and dispensing lawful under federal law. However, that is not the law as of the date of its decision.

We must determine the eligibility of marijuana-related marks for federal registration by reference to the CSA as it is written, not as it might be enforced at any point in time by any particular Justice Department. The CSA in its current form makes Applicant’s intended uses of its marks unlawful, and its marks are thus ineligible for federal registration.

And so the Board affirmed the refusals to register.

Read comments and post your comment here.

TTABlog comment: How long will it be before the current administration changes course on medical marijuana prosecutions?

Text Copyright John L. Welch 2017.

Rejecting Equivalents Argument, TTAB Affirms Surname Refusal of WEISS WATCH COMPANY

The Board affirmed a Section 2(e)(4) refusal of WEISS WATCH COMPANY for watches, clocks, and related goods [WATCH COMPANY disclaimed], finding the applied-for mark to be primarily merely a surname. Applicant argued that WEISS has non-surname significance because "weiss" means "white" in German, and thus the doctrine of foreign equivalents immunizes WEISS from the surname bar. Nein, said the Board. In re Weiss Watch Company, Inc., Serial No. 86782562 (June 13, 2017) [not precedential] (Opinion by Judge Kuhlke).

WEISS is the surname of applicant's founder and head watchmaker, Cameron Weiss. The surname WEISS ranks number 531 on the list of common surnames in America for the year 2000. A LEXIS/NEXIS search revealed 99,683 appearances of the surname WEISS in a nationwide telephone directory. In short, the evidence showed that "WEISS is not rarely encountered as a surname in the United States."

There was no evidence that WEISS has a recognized meaning in English other than as a surname, out applicant pointed to the meaning of WEISS in German as "white," relying on In re Isabella Fiore LLC, where a surname refusal of FIORE was reversed because it is the Italian equivalent of "flower." [TTABlogged here]. This other meaning, applicant argued, removes WEISS from the surname bar.

Under the doctrine of foreign equivalents applies when it is likely that the ordinary American purchaser would "stop and translate" the foreign word into its English equivalent. The "ordinary American purchaser" includes "all American purchasers, including those proficient in a non-English language, who would ordinarily be expected to translate words into English."

The Board has found that consumers would stop and translate a term when it is from a major, modern language, spelled in the standard way in the foreign language, and is the only translation of the English word to which it translates, so that there is no question that its translated meaning would be recognized and not considered obscure. Isabella Fiore, 75 USPQ2d at 1569.

The Board recognized that German is a major, modern language and the proposed other meaning ("white") is not obscure, but WEISS is not the standard orthography for the word 'white' in German." In German, the word "white" is spelled "Weiß." (ß is the letter B in the German alphabet). The evidence did not show that "weiss," spelled without the eszett, translates into "white" in English.

Moreover, the Board took judicial notice that WEISS derives from a German habitational name - i.e., a German surname based on a location. This fact reinforces the consumer perception of WEISS as a surname.

In Isabella Fiore, the term FIORE was spelled in the standard Italian form and the English equivalent of "flower" resolved only to "fiore." There was no question that the term "fiore" would be recognized as the Italian word for "flower." Nor was the meaning obscure, and so the Board concluded that consumers would stop and translate the term, a fact that detracted from its surname significance.

Here, however, WEISS is not spelled in the standard German dictionary form. Moreover, WEISS is more common as a surname than FIORE (5193 NEXIS entries) and there was no evidence that FIORE was a surname associated with applicant, whereas here WEISS is advertised to consumers as the name of applicant's founder and head watchmaker. Finally, the surname WEISS originated as a habitational name in Germany and therefore a German speaker is likely to view WEISS as a surname rather than translate it into another word.

The Board concluded that application of the doctrine of equivalents is not appropriate here.

The addition of the words WATCH COMPANY to WEISS does not affect the surname significance of the mark, viewed in its entirety, in the context of applicant's goods, since neither "watch" nor "company" has any source-identifying significance.

Therefore, the Board affirmed the refusal to register.

Read comments and post your comment here.

TTABlog comment: Even if German speakers would stop and translate WEISS into WHITE, the remaining 99% of Americans - who don't speak German - would not. So why does it make a difference in the surname analysis whether such a small portion of Americans might not perceive WEISS as primarily a surname, when 99 % of Americans would?

"What watch? Ten watch. Such watch!"


Text Copyright John L. Welch 2017.

Precedential No. 15: LITTLE MERMAID Merely Descriptive of Dolls, Says TTAB

The Board affirmed a Section 2(e)(1) refusal of LITTLE MERMAID, finding the mark merely descriptive of "dolls." Drawing a distinction between character names in the public domain and those derived from works in which the applicant owns intellectual property rights, the Board concluded that consumers will not perceive LITTLE MERMAID as a source identifier but instead will "understand the mark to describe the public domain character in the Hans Christian Andersen fairy tale, as well as a young or little mermaid." In re United Trademark Holdings, Inc., Serial No. 86836082 (June 13, 2017) [precedential] (Opinion by Judge Bergsman).

"The Little Mermaid" is a well-known fairy tale by the Danish author, Hans Christian Andersen. First published in 1837, it has been adapted many times, including in a Disney film (1989) and a stage musical based on the film (2008).

Applicant did not disagree that the term "Little Mermaid" immediately and directly describes a doll featuring the appearance of a young or small mermaid. Applicant, however, argued that the mark also immediately conveys the commercial impression of the name of the public domain, fictional character, and that this aspect of the mark is not merely descriptive of its goods. The Board agreed in part, finding that "the immediate commercial impression" evoked by LITTLE MERMAID, when used for dolls, is the fictional character.

The Board observed that its case law draws a distinction between "situations where the character is in the public domain and where the applicant owns intellectual property rights in the work from which the character arose." For example, MARTHA WASHINGTON was found merely descriptive of character dolls "because the mark identifies an historical figure which consumers do not necessarily link to commercial entities as they do a fictional character." A character like SUPERMAN, however, is a proprietary creation, promoted by an entity that markets all manner of products. Consumers expect goods and services bearing that name (or image) of SUPERMAN to emanate from, or be product or licensed by, the entity that created the character and has the right to profit from its commercialization.

A fictional public domain character like the Little Mermaid of the Andersen fairy tale is not necessarily linked to a specific entity. "[P]rospective purchasers expect dolls labeled as LITTLE MERMAID to represent the fairy tale character and, thus, [the mark] describes the purpose or function of the goods (i.e., to represent the Little Mermaid of the fairy tale)." Other doll makers have a competitive need to use the name LITTLE MERMAID to describe their products.

Applicant asserted that the names of public domain characters have been regularly registered by the USPTO without requirement of a disclaimer or a showing of acquired distinctiveness: e.g., WALT DISNEY'S CINDERELLA, RAPUNZEL, and TINKER BELL. The Board, however, pointed out once again that each case must be decided on its own merits based on the record then before the Board. Third-party registrations are of little persuasive value; they do not estop or disqualify the Board from correctly deciding the case before it.

And so the Board affirmed the refusal to register.

Read comments and post your comment here.

TTABlog note: How about BIG MERMAID for inflatable dolls?

Text Copyright John L. Welch 2017.

MIROSA for Beer Confusable with MIRASSOU, a Strong Mark for Wine, Says TTAB

The Board granted a petition for cancellation of a registration for the mark MIROSA for "beer, ale, lager, stout, porter, shandy," finding a likelihood of confusion with the registered mark MIRASSOU for wine. Noting Professor McCarthy's observation that only the CAFC uses the term "fame" instead of "strength" for the 5th du Pont factor (See the CAFC's the recent INSIGNIA decision [TTABlogged here]), the Board found MIRASSOU to be a very well-known mark of considerable strength. E. & J. Gallo Winery v. Wade, Cancellation No. 92063116 (June 7, 2017) [not precedential] (Opinion by Judge Quinn).

The Goods: The Board observed that it has found beer and wine to be related in prior decisions. In fact, the parties did not cite a single precedential decision holding beer and wine to be unrelated for likelihood of confusion purposes. Website evidence and third-party registrations confirmed the relatedness of these products.

The Board presumed that the goods travel in the same trade channels, including restaurants, bars, liquor stores, and convenience stores. In any case, the evidence confirmed that presumption. The goods are also sold to the same classes of purchasers, namely, ordinary consumers. The identifications of goods encompass inexpensive beer and wine subject to impulse purchases.

The Marks: The marks are "somewhat similar" in appearance. As to sound, as suggested by Petitioner, the marks may be similarly pronounced as “MË-RÖ-SÁ and MË-RÖ-SOO,” respectively. Moreover, any minor differences in sound may not be noticed when the beer and wine are ordered by name in a noisy bar or restaurant. Moreover, the consumer may never see the label for the beer if it is served in a glass from a keg, or the wine label if the wine is served from a bottle at the bar. Neither mark has any recognized meaning. Given the similarities in sound and appearance, the Board found that the marks engender overall commercial impressions that are similar.

In sum, the Board found the similarity of the marks to be a factor in petitioner's favor.

Strength of Opposer's Mark: The Board gave a nod to the CAFC's INSIGNIA decision, Joseph Phelps Vineyards, LLC v. Fairmont Holdings, LLC, Appeal No. 2016-1089 (Fed. Cir. May 24, 2017) [precedential], which stated that fame under Section 2(d) is not "an all-or-nothing" measure but rather "varies along a spectrum from very strong to very weak." The Board quickly turned to discuss the "strength" of the mark (not the "fame" of the mark), since that's what the courts (other than the CAFC) consider. "The Federal Circuit uses the term 'fame' instead of 'strength.'" McCarthy on Trademarks and Unfair Competition, Sections 11:73 and 24:49 (4th ed. June 2017). [In my view, "fame" is an all-or-nothing proposition, but strength varies along a spectrum, with fame at one end - ed.]

Petitioner provided evidence that the mark MIRASSOU is very well known in the wine market. The mark has been in continuous use since 1940, and MIRASSOU brand wine is one of the top sellers in this country. Tens of millions of bottle have been sold since 2009, with annual sales in the eight figures. Since 2010, advertising expenditures have been in the tens of millions of dollars.

There was no evidence of third-party use of similar marks for similar goods. "In sum, ... .the record established that Petitioner's mark MIRRASOU for wine is very well known, and is a mark of considerable strength. This factor 'warrants reasonable weight, among the totality of circumstances' in favor of a finding of likelihood of confusion." (quoting the INSIGNIA case).

Conclusion: Confusion is likely, and so the Board ruled in favor of petitioner.

Read comments and post your comment here.

TTABlog comment: Read Professor McCarthy's comment on the CAFC's INSIGNIA ruling here. Personally, I don't think the marks are that close.

Text Copyright John L. Welch 2017.

TTAB Accepts Concurrent Use Agreement for Registration of BRAS FOR THE CAUSE in 43 States

The Board accepted a concurrent use agreement allowing Applicant Bras for the Cause Iowa, Inc. to receive a registration of its mark BRAS FOR THE CAUSE for "Charitable fundraising services for screening, diagnosis, and eradication of breast and cervical cancer," limited to the area comprising the United States except the states of California, Colorado, Florida, Oregon, Pennsylvania, Washington, and Wyoming. Bras for the Cause Iowa, Inc. v. Soroptimist International of Glendale, CA , Concurrent Use No. 94002700 (June 9, 2017) [not precedential].

In December 2016, Iowa filed a motion to dismiss this proceeding in light of a settlement agreement reached by the parties. The Board denied the motion due to concerns as to whether the terms of the agreement would sufficiently avoid likely confusion, because of the agreed-upon concurrent use of the parties’ nearly identical marks for overlapping services in potentially overlapping geographic territory.

Applicant filed a revised agreement, adding an additional entity (SIA) and providing:

• That SIG and SIA will not "use the mark BRAS FOR THE CAUSE in Iowa or its contingent states of Minnesota, Wisconsin, Illinois, Missouri, Nebraska or South Dakota," which are designated for Applicant’s use;

• That Applicant will not "use the mark BRAS FOR A CAUSE in the states of California, Colorado, Florida, Oregon, Pennsylvania, Washington, or Wyoming," which are designated for SIG’s and SIA’s use, and Applicant "will so limit its pending trademark application;"

• That if either party desires to expand the use of its marks outside the designated states, they will follow the procedure set out in the Revised Agreement to prevent overlap, providing for advance notice and in certain scenarios, consent or the withholding thereof;

• That potential confusion is de minimis or unlikely;

• That their respective trade channels differ and their respective fundraising activities are "highly localized," each "within a limited geographic community near" their respective offices;

• That they will follow a procedure set out in the Revised Agreement to address any instances of actual confusion that may arise;

• That SIG has abandoned its application,9 and neither SIG nor SIA will apply to register BRAS FOR A CAUSE as long Applicant continues to use its mark;

• That Applicant “agrees to permit SIG and any of the SIA clubs to use SIG’s mark, as well as any logo that includes the words 'BRAS FOR A CAUSE;'" and

• That SIA will not oppose Applicant “in using Applicant’s mark and any logo that includes the words 'BRAS FOR THE CAUSE'" and SIG and SIA consent to the use and registration of Applicant’s mark.

The Board found the revised agreement to be acceptable and it ordered restriction of Iowa's application to the area comprising the United States except the states of California, Colorado, Florida, Oregon, Pennsylvania, Washington, and Wyoming.

Read comments and post your comment here.

TTABlog comment: A good example of what terms you may need in your next geographically-based concurrent use agreement.

Text Copyright John L. Welch 2017.