Recommended Reading: Theodore C. Max, "Trademarks in the Veldt: Do Virtual Lawyers Dream of Electric Trademarks"

The 100th Anniversary issue of The Trademark Reporter, includes Theodore C. Max's article entitled: "Trademarks in the Veldt: Do Virtual Lawyers Dream of Electric Trademarks," 101 TMR 282 (January-February 2011). [pdf here].


Mr. Max writes: "While to a certain extent virtual reality is a function of different types of intellectual property working together on many different levels, this article will focus on intellectual property implications in the virtual world from a content standpoint and will examine how intellectual property laws in the United States have been applied and might apply to the nteresting and complex issues raised by trademarks in virtual reality."