INTA's TM Topics Email List: If It Ain't Broke, Don't Fix It
My friend Lara Pearson, who recently started her own blog called Brand Geek, sent out an email on Monday concerning INTA's plan to move the popular and informative TM Topics list serv to a private platform. Seems like a bad idea to me. Lara explains below. What do you think?
As you know, INTA has decided to move TM Topics from a public to private platform on January 6, 2011. One practical effect of this is that after 01/06/2011 TM Topics will be open to INTA members only. ***
When I (and apparently others) raised this issue to Ralf, he suggested that [non-members] use the INTA LinkedIn Group in lieu of TM Topics. The problem is that the LinkedIn Group isn't comparable to TM Topics. The LinkedIn Group has 5000 members (more than the number of INTA members, I believe), while in contrast, there is great value in the intimacy and level of experience of the members of the TM Topics list. Further, posts on LinkedIn are limited to 200 characters. My signature block alone is 83 Characters! 200 characters is hardly enough space to express a fact pattern. I also know many PTO employees "lurk" on the list but are not allowed to post. They too no longer will be able to participate after January 6, 2011.
Lara suggests that, if you share her concern, you should contact Ralf or Jessica at INTA.