Pepperdine Wins Left Coast TTAB Battle Over Wave Logos
Pepperdine University, whose location in Malibu, California accounts for its choice of the awful name "Waves" for its athletic teams, had little difficulty in warding off a Section 2(d) attack on its wave logo mark shown immediately below, for various clothing items. Pacific Sunwear of California, Inc. v. Pepperdine University, Opposition No. 91159978 (March 8, 2005) [not citable]
Fellow left coast denizen Pacific Sunwear claimed likelihood of confusion with three of its marks, shown here, for like clothing items:
As to the inclusion of the term KIRRA in two of Pacific Sun's marks, this "further serves to emphasize the differences in the involved marks."
Therefore, the Board granted Pepperdine's summary judgment motion, giving Pacific Sun the evil eyeball as it waved goodbye to this left coast logo loser.
Text ©John L. Welch 2005. All Rights Reserved.