Recommended Reading: The Trademark Reporter, July-August 2025 Issue

The July-August 2025 (Vol. 115 No.4) issue of The Trademark Reporter has arrived. [pdf here]. The issue is dedicated to past TMR Editor-in-Chief and long-time TMR Advisory Board Member, Miles J. Alexander.

Willard Knox, Staff Editor-in-Chief of TMR, summarizes the contents as follows (and below): "The issue offers readers an In Memoriam note from Daniel Bereskin, Mr. Alexander’s friend and colleague; a republication of Mr. Alexander’s and Mr. Bereskin's article on the TMR’s history; a reprint of a leading scholar’s article on Edward S. Rogers, progenitor of the Lanham Act; a commentary by a well-known survey expert on using aided awareness to assess fame for dilution claims; a review of a book on the intersection of marketing and the law; and a review of a book on licensing.."

Editor's Note, by Pamela Chestek, TMR Editor-in-Chief.

In Memoriam: Miles J. Alexander (1931–2025) by Daniel Bereskin, C.M., K.C. Daniel Bereskin memorializes his friend and colleague.

History of The Trademark Reporter®, by Miles J. Alexander and Daniel R. Bereskin. In honor of Miles J. Alexander, the TMR proudly republishes this article on the TMR’s history by Mr. Alexander and Daniel Bereskin, author of the In Memoriam note published in this issue.

Edward S. Rogers, the Lanham Act, and the Common Law, by Jessica Litman. In this in-depth article, a leading scholar details how Edward S. Rogers authored legislation that led to the Lanham Act of 1946.

Commentary: Why Aided Awareness Is the Proper Primary Method for Assessing Fame for Dilution Claims, by Hal Poret. In this incisive commentary, a well-known survey expert posits that the Trademark Trial and Appeal Board (and courts) should always consider and weigh properly designed and conducted aided awareness surveys when assessing fame for dilution claims.

Book Review: The Cambridge Handbook of Marketing and the Law. Jacob E. Gersen and Joel H. Steckel, eds.,  Reviewed by Leigha R. Santoro. The review of this book on the intersection of marketing and the law finds it of value to professionals in both disciplines.

Book Review: The Language of Licen$ing: The Licensing Industry’s Definitive Reference Guide, by Gregory J. Battersby and Danny Simon. Reviewed by Kathleen E. Brennan. The reviewer of this book on licensing finds it provides readers with insights and tools.

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TTABlog comment: This issue of the TMR is Copyright © 2025, the International Trademark Association, and is made available with the permission of the Trademark Reporter®.